Revisit your pricing
Many small businesses underprice. Test a modest increase on new customers, add a premium tier, and package services instead of billing hourly.
Sell more to current customers
Existing customers already trust you. Offer relevant add-ons, upgrades, and maintenance plans at natural moments.
Speed up lead response
Responding to inbound leads quickly — ideally within minutes — can dramatically improve close rates. Automate the first reply.
Follow up consistently
Most deals need multiple touches. A simple follow-up sequence by email, text, and phone recovers revenue that would otherwise slip away.
Reduce churn
Ask why customers leave, fix the top reason, and reach out to at-risk accounts before they cancel.
Track five numbers weekly
- Leads
- Conversion rate
- Average order value
- Repeat purchase / retention rate
- Gross margin