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In May 2008, JupiterResearch
analyst Patti Freeman Evans
published a study on affiliate
marketing that indicates online
marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending reaching $3.3 billion in 2012. That
figure includes the aggregate cost
of running an affiliate program:
affiliate network fees and
affiliate commissions. Evans
estimates that the affiliate space is growing at 9 p... More
In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate
program run by a network and instead they would take it in-house.
eBay began its affiliate program in 2001 and had since grown it to the second largest affiliate program in the world, behind Amazon.com's Associate Program.
The eBay Partner N... More
When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias began his career at CSN working in the advertising department on the keywords team. Like many e-tailers, CSN Stores was afraid that affiliate marketing would cannibalize sales from its main online store... More
The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled machine, each component has its job to do, each ensuring that the industry
as a whole functions, if not in harmony,
at least in synergy.
Affiliates should drive value added traffic and consumers to a merchant's site.
... More
