Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.

May 09, 2008

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Performance Marketing Events

Predictive Analytics for Business, Marketing and Web
May 08-09, 2008
San Francisco, CA

Annual Conference for Catalog & Multichannel Merchants 2008 (ACCM)
May 18-19, 2008
Orlando, FL

ClickZ Specifics - Online Video Advertising
May 19, 2008
Chicago, IL

PPC Summit
May 19-20, 2008
San Francisco, CA

T.R.A.F.F.I.C. East
May 20-24, 2008
Orlando, FL

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Lasting Impressions

| by Lisa Picarille

Online Marketing Potpourri

Because I’m feeling a little scattered today, this blog entry is a veritable potpourri of stuff.

Google has opened its television ad program to all marketers. The company has been testing the TV Ads platform, which uses an auction model, since June of 2007. The analytics include how many seconds consumers were tuned into an ad (per impression) and how many consumers watched from start to finish. The program allows businesses to reach upwards of 13 million Dish Network households from 94 different cable networks. ...More

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webexclusives

What’s in a Name

By: Eric Reyes

Buying domain names of real live people can be manna to the unscrupulous. Anne Fognano is not a newbie in the online marketing world. She has run a successful affiliate business since 1997. She's the force behind CleverMoms.com and has registered a raft of variations on the "clever moms" domain name to safeguard her valuable brand. But she never bought the domain for her own name – AnneFognano. ...More

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Hola, Online Marketers

By Revenue Sales Team

By the time this gets posted it will already be May 8. Earlier in the week the celebration of Cinco de Mayo took place throughout Latino and Spanish speaking communities. Here in San Francisco it’s a tradition to go out for good Mexican food and music all while being bombarded by Corona marketing promos. ...More

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