Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
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Web Extras
This is the place to find additional information and great resources that could not fit in the physical confines of Revenue magazine. It's all part of our continued commitment to provide our readers with as much relevant information as possible on the topics covered in the magazine.
There are many ways to spot commission theft and prevent it. Here is a list of resources that may help you combat the problem:
Performics Code of Conducthttp://www.performics.com/docs/code_of_conduct.pdf
VitalSecurity.com: Zangoedhttp://www.vitalsecurity.org/2006/10/anyone-know-what-deal-is-with-zango.html
Tools to fight Zangohttp://xbiz.com/ne ... More
Converseon starts by having new employees review hundreds and sometimes thousands of affiliate sites for approvals because Converseon does not do auto-approvals. The new employees examine sites to determine if they are good - how they are designed, to whom they link and how they are promoting their competitors. Vice President Stephanie Schwab says ... More
Kristin Collier, former director of marketing at Batteries.com, credits consultant Andy Rodriguez with helping her become a successful affiliate manager. She is now the owner of MadHatter Consulting.
How did you meet your mentor, Andy Rodriguez?
I actually met Andy virtually at first on ABestWeb.com. Batteries.com had recently opened a program on ... More
WEB EXTRAS: November/December 2006 Issue
We asked a wide range of industry gurus, experts, affiliates, consultants, program managers and industry watchers four seemingly simple questions about the state of online marketing.
1. Looking back, what do you think were among the most significant themes to emerge in 2006 in the performance marketing spa ... More
WEB EXTRAS: November/December 2006 Issue
The e-commerce tides have turned. Jeff Grau, an analyst with market researcher eMarketer, says, "In the early days of ecommerce, it was affluent men doing the buying; maybe women were more risk adverse. Now there are more women online doing e-commerce and they are buying cosmetics and fragrances and cloth ... More
