Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
It's an Overstock-free, almost all Affiliate Summit
Sin City report.
That Jason Calacanis. He really
knows how to work a crowd. Although
his approach to keynoting
is slightly less tactful than mine, it was
still highly effective in getting the Affiliate
Summit attendees talking and griping and
bitching and most importantly thinking
about ... More BY THE SPIDER
Seasoned interactive marketing executives are
starting new ventures and looking to resolve old
issues and wow the industry at the same time.
I don't much like making predictions
- especially ones
that might come back to
haunt me. But I feel certain of
two things going into the New
Year: first, that many of the online
market ... More BY THE SPIDER
Affiliate anarchy in the U.K.? Denton
departing? Who got schooled at CJU? So many
questions, so little time.
The fall was a blur of conferences,
events, parties, meetings and more
damn meetings. Work be damned.
I just want to have fun. Too bad that attitude
doesn't pay the bills or support my
lavish tastes.
I may need som ... More BY THE SPIDER
I'm a hired gun. I made a mistake.
Now take your best shot.
The Spider is worn out. Too
much travel. New York,
Boston, Miami, Seattle,
Chicago, Los Angeles and San
Jose - all in the last couple of
months. And there isn't any letup
in sight. This fall, I'll be lurking
around San Francisco, London,
New York and Las Vegas ... More BY THE SPIDER
The U.K. is the place to be and everyone from Link-
Share execs to the Affiliate Summit conference crew
to yours truly is crossing the pond.
What the British lack in
good taste for cuisine,
they more than make up
for in entrepreneurial spirit. That's
why the U.K. is a hotbed of online
marketing activity and this fall, the
hos ... More BY THE SPIDER
In the online marketing game sometimes you win big and other times it's
a total crapshoot.
CPA Empire CEO Scott Richter
won $60,000 while in Las Vegas
attending the Affiliate Summit.
Of course, he had to spend $20,000 to
get the $60,000 payout. The windfall
came at a good time since Richter was
slapped with a hefty lawsuit ... More BY THE SPIDER
It's all about relationships - good and bad.
For the first time, the Affiliate Summit conference will hold a full-fledged award ceremony. In the past the conference has given out a legend-type honor. Wayne Porter (for whom the award is now named) and Fat Wallet's Tim Storm were past winners. This year the awards (called the Pinnacle Awards) will b ... More BY THE SPIDER
Warning: Gratuitous Overstock Item Ahead: The boyishly handsome brothers Stephens - J.T. and Clark - have departed the land of Overstock for greener pastures. No word yet on where Clark has landed, but J.T. will continue his work in the affiliate space as director of customer acquisition for SixApart, a San Francisco-based blogging firm. Some say t ... More BY THE SPIDER
If denial doesn't work, concoct a conspiracy theory to divert attention.
I'm a big fan of the deny everything rule. I've invoked it many times in the past with stellar results. It's worked well on significant others, family, bosses as well as the authorities - sometimes. But even I'm dumbfounded by the growing list of people that are engaged in ve ... More BY THE SPIDER
In this noisy marketing world, it's all about standing out from the crowd.
I'm still recovering from ad:tech in new york way back in November. Talk about a Big Apple Circus. Top show sponsors were decked out in crazy costumes for a session that was supposed to make it easier to discuss topics since no one could possibly be "puttin' on airs" while ... More BY THE SPIDER
It could be money, but it just might be the Italian, Russian or Israeli mob. Take your pick.
Shhh. Google has a secret. No, it's not that the company has evil tendencies - that's not a secret. Rather it's that Marissa Mayer, Google's vice president of search and user experience (employee No. 20), used to date co-founder Larry Page.
Lately Mayer h ... More BY THE SPIDER
The stakes are high in the game of chance known as online marketing.
Super-affiliate and search marketer Adam Viener ruffled some highrollin' feathers in late March when he posted a letter on his blog (Goyami.com) saying hotelier Wynn Las Vegas invited a select group of industry influencers (hey, where was mine?) and specific affiliates (not Viene ... More BY THE SPIDER
Changes at CJ may signal a bigger shift in behavior at ValueClick.
ValueClick may have made Business Week's list of 100 "hot growth companies" to watch as number 55, but the Westlake, California, company seems to be having more than a few problems with its Commission Junction business.
People at CJ are leaving in droves. Many of these departures ... More BY THE SPIDER
In the world of online marketing, there's love, dysfunction and squabbles, just like with most clans.
The summer heat has been causing The Spider to break a sweat. Something I rarely like to do. I look forward to the fall cool-down - especially since digging for any sort of solid information on Commission Junction's Link Management Initiative (LMI ... More BY THE SPIDER
