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Exercising control over your affiliates is a good way to keep your program from spinning out of control as your business grows.
Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by the low interest rate environment, but a bigger reason for the increase is the rapid sh ... More BY MARIE NILSSON
Two-way communication is the key to a successful partnership; so is knowing how, who and when.
As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting part of building and growing an affiliate program.
This is definitely true for RealNetworks' program, which focuses on digital media subscr ... More BY RACHEL LAZAR
Managing a seasonal program is akin to drag racing - lots of hard work goes into the preparation, the light turns green, then it's over.
For a seasonal program to be successful, it's crucial for its managers to think like affiliates. If you were a top affiliate looking for a program, where would you go and what would you want to hear? If you can g ... More BY TODD TAYLOR
Connection, communication and commitment are the cornerstones of a good affiliate marketing relationship.
I'm looking for someone to share my life with. My life is busy, complicated and filled with people who are looking to me for advice on relationships. I spend all day helping others make meaningful relationships, only to come back the next day ... More BY JAMES GREEN
