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Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Permission-based marketing is selfish and good business.
One of the biggest problems of mass-market advertising is that it vies for the attention of prospects by interrupting them. That's why TV commercials have long been called "dream interrupters," because that's exactly what they are. The TV show is your dream. The TV commercial interrupts that ... More BY JAY CONRAD LEVINSON
Be public, professional and proud.
The attitude of a guerrilla affiliate toward marketing is dramatically different from that of a non-guerrilla affiliate. More than 90 percent of life is about attitude and an even higher percentage of marketing is all about attitude. It's one of the first things that your prospects and customers will notice abo ... More BY JAY CONRAD LEVINSON
The path to affiliate success is filled with booby traps disguised as words of wisdom.
There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers Grimm, Aesop and Mother Goose. They may be fun to read, but they are disastrous to any affiliate marketing campaign. There are hund ... More BY JAY CONRAD LEVINSON
If you're clear on the purpose of affiliate marketing, then it's time for you to be equally clear on what affiliate marketing is not.
Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience than anything else. But people often think affiliate marketing is a bunch of th ... More BY JAY CONRAD LEVINSON
Effective self-marketing is the quickest path to success.
Whether you know it or not, you're marketing yourself every day - to lots of people. You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You're always sending messages about yourself.
Guerrillas control the messa ... More BY JAY CONRAD LEVINSON
Affiliates who use internal inspiration often find external success.
Creativity was not an inherent talent in Neanderthal man. It was, fortunately, part of our makeup by the time homo sapiens came into being. People may not think they have the capacity to be creative, but Michael Ray, a Stanford University professor who teaches a course on this su ... More BY JAY CONRAD LEVINSON
Building a strong customer relationship is more important than the sale.
Guerrilla affiliates know well the importance of customer followup and prospect follow-up because they know what it takes to succeed in business.
Why do most businesses lose customers? Poor service? Nope. Poor quality? Nope. Well, then why? I say, it's apathy after the sale. ... More BY JAY CONRAD LEVINSON
The gift of giving always comes back around to those that share.
With the holiday season waiting just over the calendar horizon, I can't help but remember how holidays are disasters for the unprepared. To help prepare you, I want to activate your generosity awareness.
There seem to be two kinds of affiliates: givers and takers. Giver affiliates ... More BY JAY CONRAD LEVINSON
