Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
It's a delicate balance to figure out when your new
website is ready to go live.
This column was supposed to
be the last in our series on
redesigning SostreAssoc.com,
the website for my design firm Sostre
& Associates. I even said in my last
article that, "By the time you read
this article, the new design will be
live on ... More BY PEDRO SOSTRE
It is the hardest makeover I've faced, but the site is
aging and doesn't make the grade.
Being "Dr. Makeover" comes with
plenty of pressure. There's an expectation
that everything I touch
will be inherently beautiful and optimized
for peak performance. I have a
dirty little secret, though: I rarely spend
much time working on t ... More BY PEDRO SOSTRE
If you have really good-looking wares, don't be afraid
to show them off.
What can you do when
you've invested in Web
initiatives and it looks
like the investment isn't paying off?
For some industries, embracing the
Web as a way to increase business has
been a long, slow road. The good news
is that every day, companies are ... More BY PEDRO SOSTRE
If you answer three simple questions before
designing your website, the results should yield
a successful conversion design.
I talk to website owners all the
time who are looking to design
or redesign their websites. Most
tell me what colors they like and
what other websites appeal to them.
Next they discuss features like an ... More BY PEDRO SOSTRE
The first step is to make sure everyone
understands what you are selling.
Kimberly Griffiths knows all
too well what it feels like to
be drowning in a sea of
debt. Like many Americans, she's
faced credit card charges totaling
tens of thousands of dollars. The difference
between Griffiths and the
average credit-card-toting ... More BY PEDRO SOSTRE
Compelling content alone won't generate revenue, you need to monetize traffic.
Ifind that many website owners are divided into two camps. One camp is very good at developing unique content and garnering tons of search engine traffic, but they have a hard time turning that traffic into dollars. The other camp is great at monetizing traffic, but the ... More BY PEDRO SOSTRE
Master three key concepts and you will be rewarded.
Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column we're going to focus on some of the most powerful ways to make a site convert - emotion, unique value proposition and credibility. Master these three basic co ... More BY PEDRO SOSTRE
The line between performance and traditional advertising has been breached, and the best days of affiliate marketing are ahead.
Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The pra ... More BY GREG SHEPARD
The new home page supports the user's desire to buy or learn more about the product and the person selling it.
In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one site and give that lucky winner a visual redesign of its home page. After reviewing more than 50 submissions ... More BY PEDRO SOSTRE
A much-needed makeover helps inexperienced fathers break through the clutter.
Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page.
In this column, we chose an information portal as our subject. So instead of addressing questions like what the site is selling, and how to make a purchase, our foc ... More BY PEDRO SOSTRE
A comprehensive but dated Hawaiian travel site gets a modern makeover.
Break out your favorite Hawaiian shirt and toss a lei around your neck - we're headed to Maui! Well, Maui.us, anyway. Unfortunately, when we found the three-year- old online travel guide, it was wilting faster than a week-old hibiscus. But don't fret - we can revive this online ... More BY PEDRO SOSTRE
A double dose of design is not nearly as potent as performance for a site that needs a checkup.
What does design mean to you? Since the goal of this column is to teach website owners, Internet marketers and developers how to design home pages and landing pages that meet business objectives, it's important that we are on the same page, the same lin ... More BY PEDRO SOSTRE
The doctor of design has the prescription for whatever ails your site.
Not every website needs a complete redesign. Contrary to what most Web designers tell you, designing a website for results, or what I like to call Conversion Design, doesn't require a pretty website. I'm not interested in redesigning websites just for design's sake. So we're sh ... More BY PEDRO SOSTRE
