Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Blogs can be a great tool to engage your audience if you do it right.
I degraded myself as a content
publisher twice last week. In
both cases, after reviewing my
Google Alerts and picking the day's
hot news item, I wrote a blog entry
that included a quote, a few inane
comments about the topic and a
link back to the original ... More BY ROSALIND GARDNER
Super-affiliates should evaluate a site from both the
affiliate's and a visitor's perspective.
In the May/June Affiliate's Corner
column, I wrote about the ways
super-affiliates prefer to be approached
by affiliate program managers
and merchants for the purpose of program
recruitment.
Wooing a super-affiliate over drinks
an ... More BY ROSALIND GARDNER
It's not just a job, it's a way of life.
For many aspiring affiliates, the
phrase Affiliate Lifestyle conjures
up visions of big beautiful
homes and shiny new sports cars.
Graphic images on affiliate training
sites encourage visitors to imagine
themselves at their desk, dressed in pajamas
and smiling the big happy smile
... More BY ROSALIND GARDNER
Drinks and dinner work; spam and overhyped offers definitely do not.
"You spammed me," I said
with a smile to the affiliate network manager
standing next to me as we posed for a
picture together at the last Affiliate Summit.
Her smile suddenly disappeared.
Kind, compassionate and understanding
person that I am, I fervently hope ... More BY ROSALIND GARDNER
Connect with your customers and add value to your site.
Any marketer who has achieved
business success in the long
term - either online or off -
strongly agrees with the old saying, "The
money is in the list." Indeed most marketers
view their lists as the foundation
for their success and their most valuable
business asset.
... More BY ROSALIND GARDNER
In order to stop commission stealers, ethical affiliates must close Zango accounts.
Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose products you are promoting.
To my dismay, I discovered that traffic from one of my sites was being diverted when a f ... More BY ROSALIND GARDNER
It's been a popular refrain lately, but it doesn't ring true for all affiliates.
Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing the same Display URL per search query." Consequently, affiliate arbitragers who used pay-per-click advertising to send traffic dire ... More BY ROSALIND GARDNER
All the planning in the world won't make up for a lack of interest.
My financial services affiliate site has hit the skids. Let's take stock and I'll show you how it ended up in the poorhouse.
Before I launched the site, I did my research. I discovered that the highestpaying merchants in Commission Junction's Financial Services category rose ... More BY ROSALIND GARDNER
Affiliate marketers shouldn't use potential click fraud as an excuse not to try pay-per-click advertising.
Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their sites.
One study estimated that between 10 and 20 percent of a PPC advertiser's budget is los ... More BY ROSALIND GARDNER
They also require planning, perseverance and patience.
It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning green. What about your New Year's resolutions? Are they also becoming stale and moldy?
Are you still hitting the gym regularly, forsaking Häagen-Dazs and ... More BY ROSALIND GARDNER
An aspiring online business owner learns the secret of success.
While reviewing newbie sites, my heart sinks as I see the world's zillionth "How to Start a Successful Online Business" site. The aspiring netpreneur, whom I'll call Bob, has obviously sweat great drops of blood to build his first site, yet he hasn't seen a dime of revenue.
If only I ... More BY ROSALIND GARDNER
Learn from your missteps and the path to affiliate success will be paved with opportunity.
Lurk around any affiliate marketing forum for more than a few minutes, and you will surely encounter a post that reads much like this: "Affiliate marketing sucks! I'm not making ANY money and I've tried EVERYTHING - Google AdWords, AdSense and affiliate prog ... More BY ROSALIND GARDNER
Don't take matters lying down or you may get walked on.
In the last two issues of Revenue magazine I've written about mistakes that affiliates make, highlighting common errors that most affiliates commit at some point in their affiliate marketing ventures as well as detailing my own outrageous faux pas. Turnabout is fair play, so in this issue we ... More BY ROSALIND GARDNER
