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October 7, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Online Marketing Potpourri


By Lisa Picarille

May 7th, 2008

Because I’m feeling a little scattered today, this blog entry is a veritable potpourri of stuff.

Google has opened its television ad program to all marketers. The company has been testing the TV Ads platform, which uses an auction model, since June of 2007. The analytics include how many seconds consumers were tuned into an ad (per impression) and how many consumers watched from start to finish. The program allows businesses to reach upwards of 13 million Dish Network households from 94 different cable networks.

Marketers can target nationally, market-by-market or can stay local. Additionally, ads can be targeted to specific dayparts, specific programming or even to a specific area of content such as the health segment within a news program. The ads are launched from Google AdWords accounts. Google is offering to pay up to $2,000 in costs for the creation of television-friendly ads. The ads are created in Google’s Ad Creation Marketplace, but the ad campaigns must begin by June 30, 2008. Also, marketers have to spend a minimum of $2,000/week for four consecutive weeks.

The latest GeekCast is up. It’s a long one. Be warned.

Also, there are some folks that are looking to game Twitter. It was bound to happen. I’m just hoping that it doesn’t ruin my favorite and most useful Web 2.0 application.

If you’re an upstanding affiliate struggling to become profitable check out a new project from super affiliate Jeremy Palmer of QuitYourDayJob.com. It’s called the BlackInkProject and is a series of 20 sessions (live Webinars and podcasts) over an eight week period that can be downloaded for free. Free. Who doesn’t love free stuff?

And if you’re feeling lucky and you’re an affiliate of hosting company 1&1 Internet you might be eligible to win some big prizes. In honor of the company’s 20th anniversary, affiliates can enter a contest to win up to $300 per sale and then be entered into a drawing to win some great prizes including a six nights, seven day trip to a resort in Montego Bay, Jamaica. You night also snag a big screen TV or a new laptop.

Tagged: , , , , ,
Entry Filed under: editorial, Podcasting, Search Marketing, Affiliate Marketing, Web 2.0

 

1 Comment Add your own

  • 1. Rogers  |  July 19th, 2008 at 12:15 am

    I agree with you and article but what if the newbise like me join the work, should i stay local or target nationally.

    ______________
    Rogers

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