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November 20, 2008
 




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By Design Makeover Follow-up - BrandNewDad.com


In an effort to check in on how the redesign impacted the website, we will periodically follow up with those that received a By Design Makeover and let them tell you in their words what worked, what didn't and what's changed in the interim. Here's what Dave Trenck, founder and president of Bran ... More


Don’t Give in to Click Fraud Fears


Affiliate marketers shouldn’t use potential click fraud as an excuse not to try pay-per-click advertising. ... More
By Rosalind Gardner

Managing Affiliates in a Rapidly Growing Market


Exercising control over your affiliates is a good way to keep your program from spinning out of control as your business grows. ... More
By Marie Nilsson

Analyze This


Web analytics polishes its customer-winning game and helps boost affiliate revenue. ... More
By Jennifer D. Meacham

The Race to Embrace


Online marketers adopting new technologies such as blogging find that being on the cutting edge is a distinct advantage. ... More
By Lisa Picarille

The Cookie Conundrum


Affiliates need cookies to get commissions, but users fear they are linked to spyware, and that’s causing lots of angst on both sides. ... More
By Eric Reyes

Think Global, Search Local


Local search is experiencing explosive growth, and both merchants and marketers are getting vocal about going local. ... More
By Diane Anderson

Search for Tomorrow


Search giants are adding new tools and services in order to boost their mass appeal. ... More
By John Gartner

Richard Kohl: This is No Retirement Party


Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he\'s got four children and six grandchildren, while his second wife has four children, 15 grandchildren and two great grandkids - Kohl has hosted and attended lots of family functions in his day, and now he\'s on ... More
By Lisa Picarille

An Unbridled Love of Shopping


A true believer in shopping and online marketing explains why she doesn’t want to be treated like an affiliate. ... More
By Alexandra Wharton

Flipping the Switch


Making the decision to change affiliate networks provides an opportunity to clean house and examine your relationships. ... More
By John Gartner

Taxing Times


The issue of online taxation is revisited and not everyone thinks it's a good idea. ... More
By David Cotriss

Pitching a Fit


Sites that promote health and fitness are flexing their marketing muscle in novel ways to attract customers and keep them loyal. ... More
By Diane Anderson

Winning the Seasonal Race


Managing a seasonal program is akin to drag racing - lots of hard work goes into the preparation, the light turns green, then it's over. ... More
By Todd Taylor

A Brand New Day for BrandNewDad.com


A much-needed makeover helps inexperienced fathers break through the clutter. ... More
By Pedro Sostre

Entrepreneur Sees the Light


An aspiring online business owner learns the secret of success. ... More
By Rosalind Gardner

Mining for Keywords


Looking for search terms in all the right places. ... More
By Mary O'Brien

Data Double Duty


Affiliates fear the threat of potential privacy breaches at networks and by search companies. ... More
By Lisa Picarille

Community Commerce


Tapping into this social networking trend makes the online shopping experience more like one on land. ... More
By Jennifer D. Meacham

Retooling the Web


Regardless of whether Microsoft or Google comes out on top, the high-stakes battle is making most online marketers winners. ... More
By John Gartner

Lost in Translation


The Hispanic market is a huge opportunity, but the complexities have prevented marketers from fully capitalizing on the space. ... More
By Alexandra Wharton

Power Tools


Useful products, software and services to help your business. ... More
By Lisa Picarille

Scruity on the Bounty


Programs that pay bounties for acquiring customers and qualified leads are now among the most lucrative opportunities for publishers. ... More
By John Gartner

Wynn, Ruse or Paw


The stakes are high in the game of chance known as online marketing. ... More
By The Spider

From Maui, With Love


A comprehensive but dated Hawaiian travel site gets a modern makeover. ... More
By Pedro Sostre

A Failure to Communicate


There’s plenty of communication, but most of it’s ineffective. ... More
By Lisa Picarille

The Research Report


How online marketers use facts, figures and forecasts. ... More
By Maria Sample

Sell Green to Make Green


Marketing eco-friendly products online is good for the globe and your wallet. ... More
By John Gartner

 

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