Affiliate marketers shouldn’t use potential click fraud as an excuse not to try pay-per-click advertising.
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By Rosalind Gardner
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The line between performance and traditional advertising has been breached, and the best days of affiliate marketing are ahead.
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By Greg Shepard
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Web analytics polishes its customer-winning game and helps boost affiliate revenue.
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By Jennifer D. Meacham
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Local search is experiencing explosive growth, and both merchants and marketers are getting vocal about going local.
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By Diane Anderson
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Search giants are adding new tools and services in order to boost their mass appeal.
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By John Gartner
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Combating click fraud is not about others protecting you. It’s about protecting yourself.
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By Mary O'Brien
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The issue of online taxation is revisited and not everyone thinks it's a good idea.
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By David Cotriss
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An RSS feed is an easy way for publishers and bloggers to share content and find new audiences.
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By John Gartner
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Podcasting is ripe for online advertising and profits.
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By Lisa Picarille
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SEM is just another form of direct response marketing and many of the same principles apply.
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By Mary O'Brien
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Managing a seasonal program is akin to drag racing - lots of hard work goes into the preparation, the light turns green, then it's over.
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By Todd Taylor
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Looking for search terms in all the right places.
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By Mary O'Brien
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Kimathi Marangu likes to do well by doing good. It\'s a concept he finds very appealing. He also describes himself as very passionate about performance marketing.
It\'s not easy to combine all those passions but Marangu has managed to strike a good balance.
Marangu is the co-founder of Mall Networ
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By Lisa Picarille
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Affiliates fear the threat of potential privacy breaches at networks and by search companies.
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By Lisa Picarille
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iCrossing’s Noah Elkin is helping to push the search marketing firm’s ideas about optimization and innovative services.
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By Maria Sample
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Programs that pay bounties for acquiring customers and qualified leads are now among the most lucrative opportunities for publishers.
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By John Gartner
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How online marketers use facts, figures and forecasts.
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By Maria Sample
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Commission Junction’s Lisa Riolo steps into a new role with some familiar responsibilities.
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By Maria Sample
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Rev your sales by driving comparison shoppers your way.
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By Jennifer D. Meacham
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It’s never too early for online marketers to ramp up for Christmas – especially in a world with more broadband, cheaper shipping and sellers looking for higher search placement.
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By Eric Reyes
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Online marketing is no longer the Wild, Wild West: expect growth but also consolidation and possible governance and regulations.
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By Lisa Picarille
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Searching for light at the end of the click fraud tunnel.
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By John Gartner
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Online marketers recognize the power of the telephone and are coupling it with search technology.
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By John Gartner
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