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August 29, 2008

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Don’t Give in to Click Fraud Fears

Affiliate marketers shouldn’t use potential click fraud as an excuse not to try pay-per-click advertising. ... More
By Rosalind Gardner

Defend Yourself Against Click Fraud

Combating click fraud is not about others protecting you. It’s about protecting yourself. ... More
By Mary O'Brien

Resolutions Require Resolve

They also require planning, perseverance and patience. ... More
By Rosalind Gardner

It's Just Direct Marketing

SEM is just another form of direct response marketing and many of the same principles apply. ... More
By Mary O'Brien

Mining for Keywords

Looking for search terms in all the right places. ... More
By Mary O'Brien

Affiliate Market Maturing

Survey shows that programs are getting slightly smaller, while manual approval rates are growing. ... More
By Revenue Magazine Staff

Domain Reign

Domains are the undeveloped land on which e-commerce properties are built and like real estate, it’s about location, location, location. ... More
By Diane Anderson

Stumped About Stopping Spyware

Affiliates are finding that spyware is stealing their cookies, their customers and their commissions. ... More
By Lisa Picarille

Dialing For Dollars

Online marketers recognize the power of the telephone and are coupling it with search technology. ... More
By John Gartner

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