LinkShare sold to one of Japan’s biggest e-commerce players and becomes key to U.S. expansion.
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By Lisa Picarille
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The line between performance and traditional advertising has been breached, and the best days of affiliate marketing are ahead.
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By Greg Shepard
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Two-way communication is the key to a successful partnership; so is knowing how, who and when.
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By Rachel Lazar
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Making the decision to change affiliate networks provides an opportunity to clean house and examine your relationships.
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By John Gartner
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Managing a seasonal program is akin to drag racing - lots of hard work goes into the preparation, the light turns green, then it's over.
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By Todd Taylor
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The executive changes at the affiliate network signal the end of an era and a move toward global expansion.
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By Lisa Picarille
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Kimathi Marangu likes to do well by doing good. It\'s a concept he finds very appealing. He also describes himself as very passionate about performance marketing.
It\'s not easy to combine all those passions but Marangu has managed to strike a good balance.
Marangu is the co-founder of Mall Networ
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By Lisa Picarille
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Affiliates fear the threat of potential privacy breaches at networks and by search companies.
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By Lisa Picarille
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Tapping into this social networking trend makes the online shopping experience more like one on land.
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By Jennifer D. Meacham
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There’s plenty of communication, but most of it’s ineffective.
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By Lisa Picarille
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Broadcasters are jumping on board the online bandwagon as bandwidth makes video a reality for users.
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By John Gartner
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Commission Junction’s Lisa Riolo steps into a new role with some familiar responsibilities.
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By Maria Sample
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Making a match can lead to big bucks if you know the rules of affiliate courtship.
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By Alexandra Wharton
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Marketing eco-friendly products online is good for the globe and your wallet.
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By John Gartner
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The dot-com bomb scared marketers, but the tide is turning and online is the
place to be, even for big brand names.
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By Diane Anderson
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Reeling in teens is a huge opportunity for online marketers. Don't let the big one get away.
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By Lisa Picarille
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Performics’ new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.
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By Lisa Picarille
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The affiliate network menu is expanding to offer many more options than just vanilla, chocolate and strawberry.
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By Lisa Picarille
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The move to expand into new geographic markets is filled with promise and lots of hurdles.
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By JOHN GARTNER
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