The mobile-friendly top-level domain wants you to get busy building those mobile-only landing pages, but will anybody come?
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By Eric Reyes
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If denial doesn’t work, concoct a conspiracy theory to divert attention.
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By The Spider
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LinkShare sold to one of Japan’s biggest e-commerce players and becomes key to U.S. expansion.
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By Lisa Picarille
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Affiliate marketers shouldn’t use potential click fraud as an excuse not to try pay-per-click advertising.
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By Rosalind Gardner
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Exercising control over your affiliates is a good way to keep your program from spinning out of control as your business grows.
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By Marie Nilsson
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The line between performance and traditional advertising has been breached, and the best days of affiliate marketing are ahead.
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By Greg Shepard
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Online marketers adopting new technologies such as blogging find that being on the cutting edge is a distinct advantage.
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By Lisa Picarille
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Affiliates need cookies to get commissions, but users fear they are linked to spyware, and that’s causing lots of angst on both sides.
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By Eric Reyes
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Search giants are adding new tools and services in order to boost their mass appeal.
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By John Gartner
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The path to affiliate success is filled with booby traps disguised as words of wisdom
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By Jay Conrad Levinson
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Combating click fraud is not about others protecting you. It’s about protecting yourself.
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By Mary O'Brien
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In this noisy marketing world, it’s all about standing out from the crowd.
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By The Spider
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They also require planning, perseverance and patience.
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By Rosalind Gardner
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Two-way communication is the key to a successful partnership; so is knowing how, who and when.
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By Rachel Lazar
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A true believer in shopping and online marketing explains why she doesn’t want to be treated like an affiliate.
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By Alexandra Wharton
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An RSS feed is an easy way for publishers and bloggers to share content and find new audiences.
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By John Gartner
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More often than not, merchants are just saying no to affiliates and denying them entry into programs.
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By Jennifer D. Meacham
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Sites that promote health and fitness are flexing their marketing muscle in novel ways to attract customers and keep them loyal.
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By Diane Anderson
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Podcasting is ripe for online advertising and profits.
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By Lisa Picarille
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If you’re clear on the purpose of affiliate marketing, then it’s time for you to be equally clear on what affiliate marketing is not.
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By Jay Conrad Levinson
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SEM is just another form of direct response marketing and many of the same principles apply.
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By Mary O'Brien
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It could be money, but it just might be the Italian, Russian or Israeli mob. Take your pick.
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By The Spider
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Effective self-marketing is the quickest path to success.
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By Jay Conrad Levinson
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An aspiring online business owner learns the secret of success.
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By Rosalind Gardner
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Looking for search terms in all the right places.
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By Mary O'Brien
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The executive changes at the affiliate network signal the end of an era and a move toward global expansion.
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By Lisa Picarille
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Kimathi Marangu likes to do well by doing good. It\'s a concept he finds very appealing. He also describes himself as very passionate about performance marketing.
It\'s not easy to combine all those passions but Marangu has managed to strike a good balance.
Marangu is the co-founder of Mall Networ
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By Lisa Picarille
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Affiliates fear the threat of potential privacy breaches at networks and by search companies.
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By Lisa Picarille
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Word-of-mouth marketing can generate a lot of buzz; just make sure you don’t get stung.
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By Diane Anderson
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iCrossing’s Noah Elkin is helping to push the search marketing firm’s ideas about optimization and innovative services.
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By Maria Sample
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The Hispanic market is a huge opportunity, but the complexities have prevented marketers from fully capitalizing on the space.
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By Alexandra Wharton
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Survey shows that programs are getting slightly smaller, while manual approval rates are growing.
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By Revenue Magazine Staff
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Useful products, software and services to help your business.
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By Lisa Picarille
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Programs that pay bounties for acquiring customers and qualified leads are now among the most lucrative opportunities for publishers.
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By John Gartner
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Connection, communication and commitment are the cornerstones of a good affiliate marketing relationship.
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By James Green
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Vinny Lingham's career as a marketer started early. In kindergarten, he made money buying Thundercat stickers and selling the popular ones. In his early teens, he switched to cricket cards and then Magic The Gathering cards. In college, he partially financed his undergraduate studies by playing pool
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By Maria Sample
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There’s plenty of communication, but most of it’s ineffective.
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By Lisa Picarille
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How online marketers use facts, figures and forecasts.
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By Maria Sample
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Commission Junction’s Lisa Riolo steps into a new role with some familiar responsibilities.
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By Maria Sample
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Rev your sales by driving comparison shoppers your way.
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By Jennifer D. Meacham
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It’s never too early for online marketers to ramp up for Christmas – especially in a world with more broadband, cheaper shipping and sellers looking for higher search placement.
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By Eric Reyes
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Marketing eco-friendly products online is good for the globe and your wallet.
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By John Gartner
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The dot-com bomb scared marketers, but the tide is turning and online is the
place to be, even for big brand names.
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By Diane Anderson
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Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's really sizzling is online marketing. So, now's the time to catch up on your reading about a variety of hot topics including affiliate marketing, performanc
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By Eric Reyes
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The move to expand into new geographic markets is filled with promise and lots of hurdles.
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By JOHN GARTNER
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