The mobile-friendly top-level domain wants you to get busy building those mobile-only landing pages, but will anybody come?
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By Eric Reyes
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Affiliate anarchy in the U.K.? Denton departing? Who got schooled at CJU? So many questions, so little time.
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By The Spider
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Buying domain names of real live people can be manna to the unscrupulous.
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By Eric Reyes
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Co-registration, or co-reg, has received a bad reputation in the online lead generation marketplace, but it doesn\'t have to be that way. There are some effective methods for running a legit co-reg campaign:
Opt-in only
Define what opt-in is very carefully to make sure all the leads are coming f
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Online lead generation is exploding but still has egg on its face from scammers pushing illegitimate offers.
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By Eric Reyes
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In an effort to check in on how the redesign impacted the website, we will periodically follow up with those that received a By Design Makeover and let them tell you in their words what worked, what didn't and what's changed in the interim.
Here's what Dave Trenck, founder and president of Bran
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If denial doesn’t work, concoct a conspiracy theory to divert attention.
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By The Spider
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LinkShare sold to one of Japan’s biggest e-commerce players and becomes key to U.S. expansion.
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By Lisa Picarille
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Affiliate marketers shouldn’t use potential click fraud as an excuse not to try pay-per-click advertising.
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By Rosalind Gardner
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Exercising control over your affiliates is a good way to keep your program from spinning out of control as your business grows.
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By Marie Nilsson
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The line between performance and traditional advertising has been breached, and the best days of affiliate marketing are ahead.
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By Greg Shepard
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Web analytics polishes its customer-winning game and helps boost affiliate revenue.
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By Jennifer D. Meacham
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Pedro Sostre is all about art and good design. And he\'s not afraid to voice his opinions on either subject.
\"Most websites suck in terms of design,\" he says, though he also admits there are many design-oriented sites that are extremely well-done and that he\'d be hard-pressed to single out just
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By Lisa Picarille
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It's not easy being clean. Just ask affiliate managers.
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By Lisa Picarille
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Big Brands are spending more money online, and traditional ad agencies have to adapt or wither.
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By Lisa Picarille
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Online marketers adopting new technologies such as blogging find that being on the cutting edge is a distinct advantage.
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By Lisa Picarille
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Affiliates need cookies to get commissions, but users fear they are linked to spyware, and that’s causing lots of angst on both sides.
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By Eric Reyes
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Local search is experiencing explosive growth, and both merchants and marketers are getting vocal about going local.
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By Diane Anderson
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Search giants are adding new tools and services in order to boost their mass appeal.
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By John Gartner
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The path to affiliate success is filled with booby traps disguised as words of wisdom
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By Jay Conrad Levinson
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Combating click fraud is not about others protecting you. It’s about protecting yourself.
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By Mary O'Brien
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In this noisy marketing world, it’s all about standing out from the crowd.
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By The Spider
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They also require planning, perseverance and patience.
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By Rosalind Gardner
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Two-way communication is the key to a successful partnership; so is knowing how, who and when.
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By Rachel Lazar
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The new home page supports the user’s desire to buy or learn more about the product and the person selling it.
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By Pedro Sostre
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Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he\'s got four children and six grandchildren, while his second wife has four children, 15 grandchildren and two great grandkids - Kohl has hosted and attended lots of family functions in his day, and now he\'s on
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By Lisa Picarille
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A true believer in shopping and online marketing explains why she doesn’t want to be treated like an affiliate.
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By Alexandra Wharton
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Making the decision to change affiliate networks provides an opportunity to clean house and examine your relationships.
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By John Gartner
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The issue of online taxation is revisited and not everyone thinks it's a good idea.
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By David Cotriss
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An RSS feed is an easy way for publishers and bloggers to share content and find new audiences.
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By John Gartner
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More often than not, merchants are just saying no to affiliates and denying them entry into programs.
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By Jennifer D. Meacham
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Sites that promote health and fitness are flexing their marketing muscle in novel ways to attract customers and keep them loyal.
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By Diane Anderson
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Podcasting is ripe for online advertising and profits.
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By Lisa Picarille
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If you’re clear on the purpose of affiliate marketing, then it’s time for you to be equally clear on what affiliate marketing is not.
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By Jay Conrad Levinson
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SEM is just another form of direct response marketing and many of the same principles apply.
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By Mary O'Brien
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It could be money, but it just might be the Italian, Russian or Israeli mob. Take your pick.
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By The Spider
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Managing a seasonal program is akin to drag racing - lots of hard work goes into the preparation, the light turns green, then it's over.
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By Todd Taylor
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Effective self-marketing is the quickest path to success.
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By Jay Conrad Levinson
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A much-needed makeover helps inexperienced fathers break through the clutter.
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By Pedro Sostre
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An aspiring online business owner learns the secret of success.
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By Rosalind Gardner
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Looking for search terms in all the right places.
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By Mary O'Brien
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The executive changes at the affiliate network signal the end of an era and a move toward global expansion.
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By Lisa Picarille
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Kimathi Marangu likes to do well by doing good. It\'s a concept he finds very appealing. He also describes himself as very passionate about performance marketing.
It\'s not easy to combine all those passions but Marangu has managed to strike a good balance.
Marangu is the co-founder of Mall Networ
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By Lisa Picarille
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Affiliates fear the threat of potential privacy breaches at networks and by search companies.
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By Lisa Picarille
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Tapping into this social networking trend makes the online shopping experience more like one on land.
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By Jennifer D. Meacham
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Word-of-mouth marketing can generate a lot of buzz; just make sure you don’t get stung.
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By Diane Anderson
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iCrossing’s Noah Elkin is helping to push the search marketing firm’s ideas about optimization and innovative services.
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By Maria Sample
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Regardless of whether Microsoft or Google comes out on top, the high-stakes battle is making most online marketers winners.
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By John Gartner
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The Hispanic market is a huge opportunity, but the complexities have prevented marketers from fully capitalizing on the space.
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By Alexandra Wharton
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Survey shows that programs are getting slightly smaller, while manual approval rates are growing.
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By Revenue Magazine Staff
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Useful products, software and services to help your business.
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By Lisa Picarille
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Programs that pay bounties for acquiring customers and qualified leads are now among the most lucrative opportunities for publishers.
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By John Gartner
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The stakes are high in the game of chance known as online marketing.
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By The Spider
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Connection, communication and commitment are the cornerstones of a good affiliate marketing relationship.
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By James Green
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Affiliates who use internal inspiration often find external success.
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By Jay Conrad Levinson
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A comprehensive but dated Hawaiian travel site gets a modern makeover.
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By Pedro Sostre
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Vinny Lingham's career as a marketer started early. In kindergarten, he made money buying Thundercat stickers and selling the popular ones. In his early teens, he switched to cricket cards and then Magic The Gathering cards. In college, he partially financed his undergraduate studies by playing pool
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By Maria Sample
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There’s plenty of communication, but most of it’s ineffective.
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By Lisa Picarille
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Broadcasters are jumping on board the online bandwagon as bandwidth makes video a reality for users.
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By John Gartner
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How online marketers use facts, figures and forecasts.
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By Maria Sample
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Commission Junction’s Lisa Riolo steps into a new role with some familiar responsibilities.
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By Maria Sample
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Rev your sales by driving comparison shoppers your way.
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By Jennifer D. Meacham
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Making a match can lead to big bucks if you know the rules of affiliate courtship.
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By Alexandra Wharton
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Discover how your business can leverage podcasts before it’s too late.
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By Mike Moran
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Building a strong customer relationship is more important than the sale.
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By Jay Conrad Levinson
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Domains are the undeveloped land on which e-commerce properties are built and like real estate, it’s about location, location, location.
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By Diane Anderson
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In-game advertising offers geotargeting of a captive and highly lucrative audience.
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By John Gartner
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The complex space needs some harmony before online marketers start to sing.
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By John Gartner
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The doctor of design has the prescription for whatever
ails your site.
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By Pedro Sostre
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Commission Junction has backed off its mandatory shift to Javascript from HTML after an affiliate uproar.
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By Lisa Picarille
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It’s never too early for online marketers to ramp up for Christmas – especially in a world with more broadband, cheaper shipping and sellers looking for higher search placement.
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By Eric Reyes
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Marketing eco-friendly products online is good for the globe and your wallet.
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By John Gartner
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The dot-com bomb scared marketers, but the tide is turning and online is the
place to be, even for big brand names.
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By Diane Anderson
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Catalogs have made the transition to the online universe and thanks to innovative affiliate programs, the multichannel strategy is working.
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By Eric Reyes
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Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's really sizzling is online marketing. So, now's the time to catch up on your reading about a variety of hot topics including affiliate marketing, performanc
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By Eric Reyes
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Reeling in teens is a huge opportunity for online marketers. Don't let the big one get away.
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By Lisa Picarille
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Back-to-School promotions can lead to big bucks if online marketers start early.
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By Alex Wharton
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Performics’ new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.
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By Lisa Picarille
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Companies are outsourcing affiliate managers to fuel online marketing programs.
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By JENNIFER D. MEACHAM
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The profits can be alluring, but it takes a special type of affiliate to promote gambling, pharmaceuticals and adult entertainment.
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By Jennifer Meacham
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If you thought e-commerce died with the dot-coms, guess again. Affiliate marketing is fueling a grass-roots rebound in Internet retailing.
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By Susan Kuchinskas
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Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn't found the right thing to let it soar. He knew there was more to life than his mid-level job at a small financial services company. As a Web developer, in 2002 he launched website MeetYourMatch.com in hopes that it could generate a
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By Eric Reyes
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The affiliate network menu is expanding to offer many more options than just vanilla, chocolate and strawberry.
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By Lisa Picarille
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Online marketing is no longer the Wild, Wild West: expect growth but also consolidation and possible governance and regulations.
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By Lisa Picarille
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Searching for light at the end of the click fraud tunnel.
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By John Gartner
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Shopping carts are getting more sophisticated features and affiliates are poised to take advantage of all the bells and whistles.
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By Jennifer Meacham
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The move to expand into new geographic markets is filled with promise and lots of hurdles.
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By JOHN GARTNER
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Affiliates are finding that spyware is stealing their cookies, their customers and their commissions.
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By Lisa Picarille
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Affiliates and merchants can make their holiday season sizzle with the right mix of products, design, promotion and pizzazz.
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By Jennifer Meacham
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Affiliates in the travel game are in for a wild and prosperous ride as consumers grow more savvy. Leslie
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By Jennifer Meacham
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Online marketers recognize the power of the telephone and are coupling it with search technology.
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By John Gartner
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