Affiliate anarchy in the U.K.? Denton departing? Who got schooled at CJU? So many questions, so little time.
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By The Spider
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Co-registration, or co-reg, has received a bad reputation in the online lead generation marketplace, but it doesn\'t have to be that way. There are some effective methods for running a legit co-reg campaign:
Opt-in only
Define what opt-in is very carefully to make sure all the leads are coming f
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Online lead generation is exploding but still has egg on its face from scammers pushing illegitimate offers.
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By Eric Reyes
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Affiliate marketers shouldn’t use potential click fraud as an excuse not to try pay-per-click advertising.
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By Rosalind Gardner
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The line between performance and traditional advertising has been breached, and the best days of affiliate marketing are ahead.
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By Greg Shepard
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It's not easy being clean. Just ask affiliate managers.
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By Lisa Picarille
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Big Brands are spending more money online, and traditional ad agencies have to adapt or wither.
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By Lisa Picarille
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Online marketers adopting new technologies such as blogging find that being on the cutting edge is a distinct advantage.
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By Lisa Picarille
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Affiliates need cookies to get commissions, but users fear they are linked to spyware, and that’s causing lots of angst on both sides.
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By Eric Reyes
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Local search is experiencing explosive growth, and both merchants and marketers are getting vocal about going local.
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By Diane Anderson
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Combating click fraud is not about others protecting you. It’s about protecting yourself.
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By Mary O'Brien
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In this noisy marketing world, it’s all about standing out from the crowd.
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By The Spider
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They also require planning, perseverance and patience.
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By Rosalind Gardner
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A true believer in shopping and online marketing explains why she doesn’t want to be treated like an affiliate.
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By Alexandra Wharton
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An RSS feed is an easy way for publishers and bloggers to share content and find new audiences.
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By John Gartner
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Podcasting is ripe for online advertising and profits.
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By Lisa Picarille
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If you’re clear on the purpose of affiliate marketing, then it’s time for you to be equally clear on what affiliate marketing is not.
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By Jay Conrad Levinson
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It could be money, but it just might be the Italian, Russian or Israeli mob. Take your pick.
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By The Spider
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Managing a seasonal program is akin to drag racing - lots of hard work goes into the preparation, the light turns green, then it's over.
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By Todd Taylor
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An aspiring online business owner learns the secret of success.
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By Rosalind Gardner
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Looking for search terms in all the right places.
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By Mary O'Brien
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Word-of-mouth marketing can generate a lot of buzz; just make sure you don’t get stung.
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By Diane Anderson
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iCrossing’s Noah Elkin is helping to push the search marketing firm’s ideas about optimization and innovative services.
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By Maria Sample
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Regardless of whether Microsoft or Google comes out on top, the high-stakes battle is making most online marketers winners.
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By John Gartner
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Survey shows that programs are getting slightly smaller, while manual approval rates are growing.
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By Revenue Magazine Staff
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Useful products, software and services to help your business.
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By Lisa Picarille
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Programs that pay bounties for acquiring customers and qualified leads are now among the most lucrative opportunities for publishers.
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By John Gartner
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Connection, communication and commitment are the cornerstones of a good affiliate marketing relationship.
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By James Green
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Vinny Lingham's career as a marketer started early. In kindergarten, he made money buying Thundercat stickers and selling the popular ones. In his early teens, he switched to cricket cards and then Magic The Gathering cards. In college, he partially financed his undergraduate studies by playing pool
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By Maria Sample
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There’s plenty of communication, but most of it’s ineffective.
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By Lisa Picarille
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Broadcasters are jumping on board the online bandwagon as bandwidth makes video a reality for users.
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By John Gartner
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How online marketers use facts, figures and forecasts.
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By Maria Sample
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In-game advertising offers geotargeting of a captive and highly lucrative audience.
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By John Gartner
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The complex space needs some harmony before online marketers start to sing.
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By John Gartner
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The doctor of design has the prescription for whatever
ails your site.
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By Pedro Sostre
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The dot-com bomb scared marketers, but the tide is turning and online is the
place to be, even for big brand names.
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By Diane Anderson
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The profits can be alluring, but it takes a special type of affiliate to promote gambling, pharmaceuticals and adult entertainment.
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By Jennifer Meacham
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The affiliate network menu is expanding to offer many more options than just vanilla, chocolate and strawberry.
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By Lisa Picarille
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