Women Buy More Luxury Items

November/December 2006 Issue

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WEB EXTRAS: November/December 2006 Issue

The e-commerce tides have turned. Jeff Grau, an analyst with market researcher eMarketer, says, "In the early days of ecommerce, it was affluent men doing the buying; maybe women were more risk adverse. Now there are more women online doing e-commerce and they are buying cosmetics and fragrances and clothes and furnishings."

Here are the demographics of some of the sites mentioned in the Revenue article (Nov./Dec. 2006, page 36:

www.American-Luxury.com Most of its customers tend to be in the 30-to-50 age range but slightly more are female.

www.eLuxury.com Mostly female - in their early 20s to mid-30s with a 70:30 percent ratio of female to male. In general, the company thought its customers would be older and more rural and it turns out they are younger and urban.

www.AmericanPearl.com Seventy percent are 35- to 55-year-old males who are looking for anniversary, wedding and Christmas presents, while 30 percent are females shopping for themselves.

www.BlueFly.com Eighty percent are women and they typically have a household income of $100,000. Nearly 65 percent are single and the average age is 35. But Bluefly has found that demographics are less important than the behavior.

www.SheFinds.com Eighty-one percent of subscribers are between the ages of 25 and 44 and 55 percent have an average annual household income of more than $75,000. Forty percent have an average household income of more than $100,000. To date, the audience is concentrated on the East and West coasts and is in populated metropolitan areas such as Chicago.

www.Omiru.com Both women and men between the ages of 18 to 55. Omiru has more women readers as a result of the content, which for the moment heavily skews toward women's fashion.

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