Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
This article has a Web Exclusive follow up, to view the related article click here.
Media services company ZenithOptimedia released its forecasts for advertising
expenditures in the U.S. It projects a banner year for Internet
ad spend including a good year in 2008 for TV ad spend because of
the Olympics – but predicts ad spend down overall.
Some of its projections include:
U.S. ad market has been downgraded to 2.5 percent growth in 2007
from the previous estimate of 3.3 percent – mostly because of the
credit and housing market slump
The Olympics will lift TV's share of the global ad market to a record
38.2 percent in 2008
Online video and local search will make for a 30 percent growth in Internet
ad expenditures in 2007 – that's nine times faster than the rest
of the ad market
Between 2006 and 2009, Internet ad spend will grow 85 percent and
raise its market share from 6.1 to 9.5 percent
It projects 29.9 percent growth this year in Internet ad spend – that's up
from 28.6 percent from its last forecast a quarter ago, and 85 percent
growth between 2006 and 2009 (up from the previous forecast of 82
percent)
Internet advertising is expected to account for 9.5 percent of all expenditure
in 2009, up from 9.4 percent last quarter
Print
Email
Digg This
Media services company ZenithOptimedia released its forecasts for advertising
expenditures in the U.S. It projects a banner year for Internet
ad spend including a good year in 2008 for TV ad spend because of
the Olympics – but predicts ad spend down overall.
