Co-Reg Is Not A Four-Letter Word
This article is a RevenueToday.com Exclusive follow up article, to view the related article click here.
Co-registration, or co-reg, has received a bad reputation in the online lead generation marketplace, but it doesn't have to be that way. There are some effective methods for running a legit co-reg campaign:
Opt-in only
Define what opt-in is very carefully to make sure all the leads are coming from users who "expressly" request to receive email about a product.
Collect the right opt-in proofs
Make sure you have a record that proves the user opted in - this includes the time and date stamp of when the user opted in, an IP address and the website where the opt-in happened.
Manage your rejection criteria
Make sure your rejected leads (wrong or invalid email addresses, duplicated email addresses or records already in the advertiser's database) are not lumped in with valid leads.
Legitimize your data fields
Most co-reg publishers collect a first name, last name, email address, zip code and country. Beyond that, be explicit about what other fields you require and be consistent.
Guard your data
General demographic data collected as part of registration can be used any which way, but additional data that is collected as part of a specific advertiser's opt-in offer belongs to that advertiser and you can't store it, analyze it or sell it.
Control your offer
Make sure you know where your offer is running. That means everywhere your offer is running. Beware of a lead gen company that won't reveal absolutely every site your offer is placed.
This article is a RevenueToday.com Exclusive follow up article, to view the related article click here.
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co-reg, co-registration, lead gen, lead generation,
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