Revenue Magazine Reports on the Challenge of Earth-Friendly Marketing

SAN FRANCISCO, CA, September 6, 2006 - Revenue, the only magazine devoted to the fast-growing field of performance marketing , is focusing on green issues in its September/October edition. A major report examines the opportunities that are available to eco-friendly companies and why the Web is an ideal channel. The magazine is itself taking the lessons to heart by making the switch to printing on paper from sustainable sources beginning January 2007.

"There is no better time than right now to talk about [green] products and services," Cheryl Roth, co-founder of marketing and public relations firm OrganicWorks Marketing, says. Consumer receptiveness to the green message is at the highest point since Roth began promoting healthy living products six years ago, she says.

The opportunity to sell eco-friendly products online is huge, but to date many Internet marketers have not tapped in to it . This is changing as marketers realize that the demographics of Net users overlap heavily with the demographics of green-product buyers. The challenge for online marketers is to communicate the appeal of eco-friendly products while learning the "tricks of the trade" of Web marketing. For those companies that get it right, it's a huge opportunity to increase their bottom line.

"Caring for the planet and sustainability is in the forefront of consumers' minds," says Chris Trayhorn, CEO of Montgomery Media. "As the major magazine devoted to online marketing, we feel responsible to not only cover the issues, but to do our own part in protecting the environment and its resources."

Advertisers supporting this issue of Revenue include 1&1 Internet, Buy.com, Digital River, Findology, LinkShare Corporation, Montgomery Ward, Neverblue Media, Performics Inc., Real Networks, Sears Roebuck & Co, Tax Brain, Wal-Mart and Wynn Hotel.

About Revenue Magazine
Revenue is the performance marketing standard. Published bimonthly, it offers unrivaled coverage of affiliate marketing techniques, search technologies, online fraud prevention and interactive advertising, branding and marketing. It is the only hard-copy magazine covering these issues for online marketers, affiliates, merchants, agencies and networks.

Revenue was one of the pioneer magazines to offer a digital version of its publication, which the international audience was clamoring for in their quest for here-and-now information. Revenue also reaches out to its audience on a monthly basis with an online newsletter including fresh content and affiliate tips. Revenue is available through major book and magazine dealers. It is also sold through subscriptions, including those offered through the magazine's own affiliate marketing program www.RevenueToday.com.

About Montgomery Media International
Montgomery Media International, a division of Montgomery Research, publishes consumer magazines and contract publishing solutions. Find out more about Montgomery Media at www.montgomerymedia.com .

Press Contacts
Yvonne Schellerup, Marketing Director
Tel: 415-397-2400
y.schellerup@mriresearch.com