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Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.

October 10, 2008
 




Previous Issues

 
22/2008


22/2008


Cover Story

Eastern Promises


Online marketing in Japan is growing, as leading companies try to go global and turn ad models on their heads. Japan's had it hard. After nearly a decade of stock market doldrums and an economy on the brink of disaster - just as the rest of Asia struggled too - Ja ...Continue with the Cover Story
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January/February 2008


January/February 2008


Cover Story

Shine a Light


As interactive agencies battle it out for clients, the tech-savvy shops are winning clients from the traditional Madison Avenue types. It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Walla ...Continue with the Cover Story
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November/December 2007


November/December 2007


Cover Story

Searching for Alternatives


Art by Jason Raish
To find information online, users are increasingly going to sites that are alternatives to traditional search engines. It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story about a "sla ...Continue with the Cover Story
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September/October 2007


September/October 2007


Cover Story

Video Goes Viral


 Using video as part of your online marketing message should be a given. Here's how to get started. Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers have been slow to capit ...Continue with the Cover Story
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July/August 2007


July/August 2007


Cover Story

The Desire to Acquire


Call it Extreme Makeover: Online Edition. A burst of acquisitions starring many of the industry's biggest players remade the landscape of online advertising. The walls separating publishers, advertising networks and agencies crumbled, and parties on all sides are try ...Continue with the Cover Story
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May/June 2007


May/June 2007


Cover Story

The Web, Take Two


Web 2.0 offers real results to marketers looking to gain more control of their message. Like new confections spilling out of Willy Wonka's chocolate factory, the brain trusts at Web companies big and small over the last three years or so have spun out a brand new Web. ...Continue with the Cover Story
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March/April 2007


March/April 2007


Cover Story

Do Your Metrics Measure UP?


Untangling your information to better server your needs. Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages,Web traffic statistics and conversion ratios with great enthusiasm but little-tono understanding of ...Continue with the Cover Story
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January/February 2007


January/February 2007


Cover Story

Online Is Sweet


Food marketers have a hearty appetite for the web. Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you certainly can't avoid it. Food has become America's No. 1 obsession and food companies - from ...Continue with the Cover Story
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November/December 2006


November/December 2006


Cover Story

The Mobile Marketing Monster


Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had crossed over into the mainstream. It was when American Idol, the extremely popular TV singing contest, allowed viewers to vote for their favo ...Continue with the Cover Story
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September/October 2006


September/October 2006


Cover Story

Sell Green to Make Green


Marketing eco-friendly products online is good for the globe and your wallet. For online marketers, green could be the new gold. The events of the past year opened the eyes of many consumers to the importance of being Earth-friendly, which in turn has created an unprec ...Continue with the Cover Story
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July/August 2006


July/August 2006


Cover Story

The Lure of Youth


Reeling in teens is a huge opportunity for online marketers. Don't let the big one get away. They're wired, they're affluent and they are a largely untapped market. This prized group is teens. They are often referred to by a variety of different monikers including Echo ...Continue with the Cover Story
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May/June 2006


May/June 2006


Cover Story

Dialing For Dollars


Online marketers recognize the power of the telephone and are coupling it with search technology. Whether it's fashion, technology or commerce, what's old often becomes new again. Pay per call is the latest revolution in performance marketing, and it focuses on incorpo ...Continue with the Cover Story
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March/April 2006


March/April 2006


Cover Story

Retooling the Web


Regardless of whether Microsoft or Google comes out on top, the high-stakes battle is making most online marketers winners. Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites such as AltaVista ...Continue with the Cover Story
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January/February 2006


January/February 2006


Cover Story

The State of Online Marketing


Online marketing is no longer the Wild, Wild West: expect growth but also consolidation and possible governance and regulations. By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of up ...Continue with the Cover Story
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Fall 2005


Fall 2005


Cover Story

Danger: Clicking Ahead


Searching for light at the end of the click fraud tunnel. Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, perpetrating a fraud that wastes marketers' advertising dollars or steals commiss ...Continue with the Cover Story
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Summer 2005


Summer 2005


Cover Story

Pimp My Shopping Cart


Shopping carts are getting more sophisticated features and affiliates are poised to take advantage of all the bells and whistles. A former computer special effects artist, Christina Hills, ditched her star-studded career working magic for Star Wars: Episode I - The Pha ...Continue with the Cover Story
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Spring 2005


Spring 2005


Cover Story

Going Global


The move to expand into new geographic marrkets is filled with promise and lots of hurdles. Affiliate Networks are striving to extend their reach by entering foreign markets, but local challenges threaten their chances of international stardom. If the affiliate model ...Continue with the Cover Story
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Winter 2005


Winter 2005


Cover Story

Stumped About Stopping Spyware


Affiliates are finding that spyware is stealing their cookies, their customers and their commissions.Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets him more riled up, if you can call it ...Continue with the Cover Story
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Fall 2004


Fall 2004


Cover Story

E-Tailing Wrap-Up


Affiliates and merchants can make their holiday season sizzle with the right mix of products, design, promotion and pizzazz. SIX WEEKS. That's all it takes for many merchants to make or break the retail year. From the day after Thanksgiving - Black Friday - to the Frid ...Continue with the Cover Story
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Summer 2004


Summer 2004


Cover Story

Online Travel Takes Off


Affiliates in the travel game are in for a wild and prosperous ride as consumers grow more savvy. Schlepping his burgundy leather briefcase and navy canvas bag through the Portland airport, George Bragg doesn't care as much about how he gets his ticket as how soon he'l ...Continue with the Cover Story
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Spring 2004


Spring 2004


Cover Story

Win or Lose: Marketing Gambling, Sex and Drugs Online


The profits can be alluring, but it takes a special type of affiliate to promote gambling, pharmaceuticals and adult entertainment. In a lot of ways, Cynthia Fanshaw is just another star in the affiliate marketing universe. With a specialty in search engine marketing, ...Continue with the Cover Story
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Winter 2004


Winter 2004


Cover Story

Bringing E-Commerce Back Home


If you thought e-commerce died with the dot-coms, guess again. Affiliate marketing is fueling a grass-roots rebound in Internet retailing. Jeannie Otero wanted to change her life. A single mom with two young daughters, she hated the three-hour round-trip commute to h ...Continue with the Cover Story
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