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Cover Story
Online marketing in Japan is growing, as leading companies try to go global and turn ad models on their heads.
Japan's had it hard. After nearly a decade
of stock market doldrums and an
economy on the brink of disaster - just
as the rest of Asia struggled too - Ja ...Continue with the Cover Story
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Cover Story
As interactive agencies battle it out for clients, the tech-savvy shops are winning clients from the traditional Madison Avenue types.
It's been seven years since interactive agency
Razorfish embarrassed itself on national
television. When reporter Mike Walla ...Continue with the Cover Story
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Cover Story
Art by Jason Raish
To find information online, users are increasingly going to sites that are alternatives to traditional search engines.
It was a cold night in
Pennsylvania when Leila Crooks was on Digg.com,
the community-based popularity site, and came across a story about a "sla ...Continue with the Cover Story
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Cover Story
Using video as part of your online marketing message should be a given. Here's how to get started.
Thanks to social networking sites such as YouTube, online video has quickly
become an everyday part of the online experience. While marketers have
been slow to capit ...Continue with the Cover Story
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Cover Story
Call it Extreme Makeover: Online Edition. A burst of acquisitions
starring many of the industry's biggest players remade the landscape
of online advertising. The walls separating publishers, advertising
networks and agencies crumbled, and parties on all sides are try ...Continue with the Cover Story
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Cover Story
Web 2.0 offers real results to marketers looking to gain more control of their message.
Like new confections spilling out of Willy Wonka's chocolate factory, the brain trusts at Web companies big and small over the last three years or so have spun out a brand new Web. ...Continue with the Cover Story
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Cover Story
Untangling your information to better server your needs.
Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages,Web traffic statistics and conversion ratios with great enthusiasm but little-tono understanding of ...Continue with the Cover Story
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Cover Story
Food marketers have a hearty appetite for the web.
Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you certainly can't avoid it.
Food has become America's No. 1 obsession and food companies - from ...Continue with the Cover Story
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Cover Story
Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had crossed over into the mainstream.
It was when American Idol, the extremely popular TV singing contest, allowed viewers to vote for their favo ...Continue with the Cover Story
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Cover Story
Marketing eco-friendly products online is good for the globe and your wallet.
For online marketers, green could be the new gold. The events of the past year opened the eyes of many consumers to the importance of being Earth-friendly, which in turn has created an unprec ...Continue with the Cover Story
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Cover Story
Reeling in teens is a huge opportunity for online marketers. Don't let the big one get away.
They're wired, they're affluent and they are a largely untapped market. This prized group is teens. They are often referred to by a variety of different monikers including Echo ...Continue with the Cover Story
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Cover Story
Online marketers recognize the power of the telephone and are coupling it with search technology.
Whether it's fashion, technology or commerce, what's old often becomes new again. Pay per call is the latest revolution in performance marketing, and it focuses on incorpo ...Continue with the Cover Story
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Cover Story
Regardless of whether Microsoft or Google comes out on top, the high-stakes battle is making most online marketers winners.
Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites such as AltaVista ...Continue with the Cover Story
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Cover Story
Online marketing is no longer the Wild, Wild West: expect growth but also consolidation and possible governance and regulations.
By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of up ...Continue with the Cover Story
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Cover Story
Searching for light at the end of the click fraud tunnel.
Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, perpetrating a fraud that wastes marketers' advertising dollars or steals commiss ...Continue with the Cover Story
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Cover Story
Shopping carts are getting more sophisticated features and affiliates are poised to take advantage of all the bells and whistles.
A former computer special effects artist, Christina Hills, ditched her star-studded career working magic for Star Wars: Episode I - The Pha ...Continue with the Cover Story
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Cover Story
The move to expand into new geographic marrkets is filled with promise and lots of hurdles.
Affiliate Networks are striving to extend their reach by entering foreign markets, but local challenges threaten their chances of international stardom.
If the affiliate model ...Continue with the Cover Story
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Cover Story
Affiliates are finding that spyware is stealing their cookies, their customers and their commissions.Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets him more riled up, if you can call it ...Continue with the Cover Story
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Cover Story
Affiliates and merchants can make their holiday season sizzle with the right mix of products, design, promotion and pizzazz.
SIX WEEKS. That's all it takes for many merchants to make or break the retail year. From the day after Thanksgiving - Black Friday - to the Frid ...Continue with the Cover Story
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Cover Story
Affiliates in the travel game are in for a wild and prosperous ride as consumers grow more savvy.
Schlepping his burgundy leather briefcase and navy canvas bag through the Portland airport, George Bragg doesn't care as much about how he gets his ticket as how soon he'l ...Continue with the Cover Story
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Cover Story
The profits can be alluring, but it takes a special type of affiliate to promote gambling, pharmaceuticals and adult entertainment.
In a lot of ways, Cynthia Fanshaw is just another star in the affiliate marketing universe. With a specialty in search engine marketing, ...Continue with the Cover Story
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Cover Story
If you thought e-commerce died with the dot-coms, guess again. Affiliate marketing is fueling a grass-roots rebound in Internet retailing.
Jeannie Otero wanted to change her life.
A single mom with two young daughters, she hated the three-hour round-trip commute to h ...Continue with the Cover Story
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