Revenue Editorial Calendar 2008

Because Revenue is a bimonthly publication and aims to provide the most timely coverage of topics and issues impacting the performance marketing space, we determine our coverage as close to our deadlines as possible. That means we don't offer a complete list of articles until about two months prior to publication.

To keep on top of these additions and updates to the editorial calendar, you can sign up for our monthly newsletter: http://www.revenuetoday.com/section/Newsletter

Meanwhile, here is a brief description of some of the stories we are working on for the upcoming issues. Please note that any companies mentioned in these descriptions are purely to help illustrate a point and may not be included in the actual article.

Recession: This story will explore the challenges and opportunities of online marketing in the less-than-stellar economy. Some say because online marketing is comprised of many innovative entrepreneurs, interactive marketing – including search and affiliate marketing – may actually see a boom rather than a bust.

Content: Content is still king and draws people to websites. But it's not enough to just have a blog. Marketers need other forms of content and have to balance the art of creating compelling content with the realities of SEO. We'll explore how to do both, where to get good content, cut through the clutter and how to maximize results.

AOL: AOL has quietly moved beyond its "You've got mail" days. This article will look at the steps (including acquisition, new products and services) that are helping the company move squarely into the online ad space, and how the reality of the new AOL doesn't seem to have erased the company's old image.

Ad Budgeting: We will talk to a handful of interactive agencies to find out exactly how they determine where to allocate clients' online ad spend. We'll focus on the exact methods used by the agencies to figure out where (search, branding, online ads, PPC, affiliate marketing) and how they budget.

Sports: This feature will explore what online marketing tactics are being used by those in the sports arena, including professional teams, college teams, licensed apparel vendors, ticket companies and more.

Network Evolution: LinkShare, Performics and Commission Junction have long been the "Big 3" of performance networks. But the booming growth of ad networks and indie networks are changing the network landscape. We look at what the Big 3 are doing to protect their stakes and how this could all shake out.

Revenue Gold: 2008 Industry Sourcebook will be published in September 2008 as a special issue of Revenue Magazine. Revenue Gold will highlight those companies whose best-practice solutions provide competitive advantage and drive profits.

 

Get more information: http://www.revenuetoday.com/section/gold

Issue 25
Main Book Editorial: TBD

Issue 26
Main Book Editorial: TBD

As always, if you have something to say on any of these topics, we want to hear it. Email Editor@RevenueToday.com and your contact information will be passed on to the appropriate author, who may contact you for an interview or quote. We cannot guarantee that we will get back to everyone who contacts us or that we will include everyone's comments in the final version of our stories. However, we'll do our best to include opinions and comments pertinent to all sides of an issue.

This list is subject to change at the discretion of Revenue's editorial staff.