Revenue Editorial Calendar 2009

Because Revenue is a quarterly publication and aims to provide the most timely coverage of topics and issues impacting the performance marketing space, we determine our coverage as close to our deadlines as possible. That means we don't offer a complete list of articles until about two months prior to publication.

To keep on top of these additions and updates to the editorial calendar, you can sign up for our monthly newsletter: http://www.revenuetoday.com/section/Newsletter

Meanwhile, here is a brief description of some of the stories we are working on for the upcoming issues. Please note that any companies mentioned in these descriptions are purely to help illustrate a point and may not be included in the actual article.

What's Coming Up in the Next Revenue

Network Watch: What's Hot, What's Not

Some ad networks thrive while others wither. Revenue explores the difference between a hit and a miss through the eyes of top affiliates, leading agencies and managers for leading consumer brands.

Departments: Performance Marketing Thought Leadership

Manager's Corner: Pulling Weeds
The Searchers: Quality Score Management
Guerrilla Marketing: Co-Branding
Affiliate's Corner: Surveys & Profiles
By Design: Closing a Deal

The Revenue Interview: Wikipedia founder Jimmy Wales

After helping to transforming user-generated Wikipedia into the 4th largest web site, Jimmy Wales has turned his considerable talents to turning a profit through Wikia. Wales talks about what advertisers are doing wrong, and how to derive the most profit from user-generated content.

Social Capital – How Politics Redefined Social Marketing

See how social networks and top affiliates developed successful performance-based campaigns by borrowing from tactics that put Barack Obama in the White House.

Sink or Swim: Strategies to Stay Afloat in Rough Economic Seas

After staging the biggest Ad Tech show on record, program director Drew Ianni tells Revenue that performance marketing's brightest days may be just ahead.

As always, if you have something to say on any of these topics, we want to hear it. Email Editor@RevenueToday.com and your contact information will be passed on to the appropriate author, who may contact you for an interview or quote. We cannot guarantee that we will get back to everyone who contacts us or that we will include everyone's comments in the final version of our stories. However, we'll do our best to include opinions and comments pertinent to all sides of an issue.

This list is subject to change at the discretion of Revenue's editorial staff.