By Design Makeover Follow-up - BrandNewDad.com

Over a year ago Pedro Sostre, president of Sostre and Associates, a Miami-based Web development firm, began writing Revenue's By Design column. For each issue of the magazine, Sostre and his team select a site from a pool of submissions and perform a visual redesig... More
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A Brand New Day for BrandNewDad.com

A much-needed makeover helps inexperienced fathers break through the clutter. Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page. In this column, we chose an information portal as our subject. So instead of addressing questions like what the site is selling, and how to make a purchase, our foc... More

Kristin Collier on Mentoring

Kristin Collier, former director of marketing at Batteries.com, credits consultant Andy Rodriguez with helping her become a successful affiliate manager. She is now the owner of MadHatter Consulting. How did you meet your mentor, Andy Rodriguez? I actually met An... More
WEB EXTRAS

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Learning Outside the Box

An education in online marketing doesn't require formal schooling because alternative knowledge sources are making the grade. Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is similar to the first iteration of mark... More

The Iceman Cometh?

Speculation swirls that Commission Junction may be about to announce a new general manager. I've been enjoying the "lifestyle" and resting my tired (and very fabulous) bones. But fear not, I may be on an extended holiday, but my spies are everywhe... More
AFFILIATE MARKETING TIPS BY THE SPIDER

Kim Rowley: The Marketing Mama

Kim Rowley once dreamt of living in a big city. She's currently a single mom living in a small Nebraska town, but don't let that fool you – she's still living out her dreams. Rowley is a successful affiliate marketer who runs 50 websites and also has ... More
AFFILIATE ADVANTAGE BY ERIC REYES

The Iceman Cometh?

Speculation swirls that Commission Junction may be about to announce a new general manager. I've been enjoying the "lifestyle" and resting my tired (and very fabulous) bones. But fear not, I may be on an extended holiday, but my spies are everywhe... More
AFFILIATE MARKETING TIPS BY THE SPIDER

Avoid the Blog Drivel

Blogs can be a great tool to engage your audience if you do it right. I degraded myself as a content publisher twice last week. In both cases, after reviewing my Google Alerts and picking the day's hot news item, I wrote a blog entry that included... More
AFFILIATE’S CORNER BY ROSALIND GARDNER

Winning With Authority

Some see the increased involvement of the government in online marketing as Big Brother, while others say it's the reality of big business. It's all good – from online advertising being up 25 percent, according to the IAB; to online commerce on the rise 23 per... More
ARTICLES BY JOHN GARTNER

Eastern Promises

Online marketing in Japan is growing, as leading companies try to go global and turn ad models on their heads. Japan's had it hard. After nearly a decade of stock market doldrums and an economy on the brink of disaster – just as the rest of Asia struggled too... More
COVER STORIES BY ERIC REYES

Companies Mentioned in the Issue

Companies are indexed to the first page of the article in which each is mentioned. Editor's Letter…9 Commission Junction Digital River OneNetworkDirect Readers' Letters…12 Payless Shoes Impressions…14 Google Microsoft Wal-Mart Yahoo Engadget LinkShare 1&1 In... More
INDEX

They Can Hear Us Now

The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to create and measure. Laura Marriott is president of the Mobile Marketing Association (MMA) and spearheads efforts to get mobile m... More
Q AND A BY ERIC REYES

Affiliate Thing Webcast

Express Yourself LIVE ... More
WEBEXCLUSIVES

Avoid the Blog Drivel

Blogs can be a great tool to engage your audience if you do it right. I degraded myself as a content publisher twice last week. In both cases, after reviewing my Google Alerts and picking the day's hot news item, I wrote a blog entry that included... More
AFFILIATE’S CORNER BY ROSALIND GARDNER

Late for a Date

It's a delicate balance to figure out when your new website is ready to go live. This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & Associates. I even said in my last ar... More
BY DESIGN BY PEDRO SOSTRE

Asking Permission

Permission-based marketing is selfish and good business. One of the biggest problems of mass-market advertising is that it vies for the attention of prospects by interrupting them. That's why TV commercials have long been called "dream interrupters," because that'... More
GUERRILLA MARKETING BY JAY CONRAD LEVINSON

Relationship Manager Needed

Connection, communication and commitment are the cornerstones of a good affiliate marketing relationship. I'm looking for someone to share my life with. My life is busy, complicated and filled with people who are looking to me for advice on relationships. I spend ... More
MANAGER'S CORNER BY JAMES GREEN

Video + Twitter = Seesmic

A platform using video to create a dialogue can be powerful and engage users. I recently had to stop Twittering. It was awful. The doctors said I would go blind. Seriously folks, even for as big of an Internet geek as I am, I was completely o... More
THE LATEST WORD BY JIM KUKRAL

Skinflint Search Marketing

You can succeed in search marketing without spending any money. I admit it – I'm a skinflint. Call me a tightwad, a miser – I don't care. Basically, I'm cheap. And even if you're not cheap by personality, you might need to conserve cash by necessit... More
THE SEARCHERS BY MIKE MORAN

Summit Hits the Jackpot

It's an Overstock-free, almost all Affiliate Summit Sin City report. That Jason Calacanis. He really knows how to work a crowd. Although his approach to keynoting is slightly less tactful than mine, it was still highly effective in getting the Affiliate Su... More
THE WEB CRAWLER BY THE SPIDER