By Design Makeover Follow-up - BrandNewDad.com

Over a year ago Pedro Sostre, president of Sostre and Associates, a Miami-based Web development firm, began writing Revenue's By Design column. For each issue of the magazine, Sostre and his team select a site from a pool of submissions and perform a visual redesig... More
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A Brand New Day for BrandNewDad.com

A much-needed makeover helps inexperienced fathers break through the clutter. Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page. In this column, we chose an information portal as our subject. So instead of addressing questions like what the site is selling, and how to make a purchase, our foc... More

Kristin Collier on Mentoring

Kristin Collier, former director of marketing at Batteries.com, credits consultant Andy Rodriguez with helping her become a successful affiliate manager. She is now the owner of MadHatter Consulting. How did you meet your mentor, Andy Rodriguez? I actually met An... More
WEB EXTRAS

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Learning Outside the Box

An education in online marketing doesn't require formal schooling because alternative knowledge sources are making the grade. Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is similar to the first iteration of mark... More

The Iceman Cometh?

Speculation swirls that Commission Junction may be about to announce a new general manager. I've been enjoying the "lifestyle" and resting my tired (and very fabulous) bones. But fear not, I may be on an extended holiday, but my spies are everywhe... More
AFFILIATE MARKETING TIPS BY THE SPIDER

Kristopher B. Jones: The Small-Town Big Man

His speech is peppered with "awesome" and "ready to rock and roll," as if he were fresh out of high school. He's only 32 but he feels luck has a lot to do with his good fortune. He took what was basically an idea to sell jam and turned it into a successful online m... More
AFFILIATE ADVANTAGE BY ERIC REYES

The Iceman Cometh?

Speculation swirls that Commission Junction may be about to announce a new general manager. I've been enjoying the "lifestyle" and resting my tired (and very fabulous) bones. But fear not, I may be on an extended holiday, but my spies are everywhe... More
AFFILIATE MARKETING TIPS BY THE SPIDER

Developing A Connection

A big part of online marketing involves creating content. Article marketing, writing website copy, producing email newsletters, and all call on your ability to get a message through to your readers. To get that message through, your audience has to be receptiv... More
AFFILIATE’S CORNER BY ROSALIND GARDNER

Key Cogs in the Affiliate Machine

In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending reaching $3.3 billion in 2012. T... More
ARTICLES BY LISA PICARILLE

Growing in an Unhealthy Climate

Economists, politicians and media types are no longer arguing whether or not the economy is in a recession. Instead most are debating how long it will last. If recent trends continue, the prognosis is relatively dismal for real estate values, gas prices and t... More
COVER STORIES BY ALEXANDRA WHARTON

Companies Mentioned in the Issue

Companies are indexed to the first page of the article in which each is mentioned. Editor's Letter…9 Commission Junction Digital River OneNetworkDirect Readers' Letters…12 Payless Shoes Impressions…14 Google Microsoft Wal-Mart Yahoo Engadget LinkShare 1&1 In... More
INDEX

Commission Junction: Putting the Pieces in Place

Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks – starting at BeFree back in the day and then at CJ as director of publisher services - gives her a wide variety of network experience to dr... More
Q AND A BY LISA PICARILLE

Affiliate Thing Webcast

Express Yourself LIVE ... More
WEBEXCLUSIVES

Developing A Connection

A big part of online marketing involves creating content. Article marketing, writing website copy, producing email newsletters, and all call on your ability to get a message through to your readers. To get that message through, your audience has to be receptiv... More
AFFILIATE’S CORNER BY ROSALIND GARDNER

The Importance of Follow-through

I am not a golfer- but I rented some clubs and hit at a driving range for the first time a few months ago. I had no clue what I was doing, but I happened to be standing next to someone who was in the middle of a lesson. I watched closely and tried to apply w... More
BY DESIGN BY PEDRO SOSTRE

Asking Permission

Permission-based marketing is selfish and good business. One of the biggest problems of mass-market advertising is that it vies for the attention of prospects by interrupting them. That's why TV commercials have long been called "dream interrupters," because that'... More
GUERRILLA MARKETING BY JAY CONRAD LEVINSON

Relationship Manager Needed

Connection, communication and commitment are the cornerstones of a good affiliate marketing relationship. I'm looking for someone to share my life with. My life is busy, complicated and filled with people who are looking to me for advice on relationships. I spend ... More
MANAGER'S CORNER BY JAMES GREEN

Social Networking Bailout

Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they can't take away our friends. In fact, our friends may be all we have left someday. There's no doubt that the crisis we face today financially... More
THE LATEST WORD BY JIM KUKRAL

Blurring the Lines

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your hand if it's the marketing group." A few hands went up. "The public relations team?" A few hands again. "Market research?" Once again, only... More
THE SEARCHERS BY MIKE MORAN

The Social Animal

Since this is a special issue, I wanted to share my special practices for social networking. These are skills I fine tuned over scotch and cigars before the Internets existed. And, yes I am that old. The social media gurus everywhere are offering brands adv... More
THE WEB CRAWLER BY THE SPIDER