By the time this gets posted it will already be May 8. Earlier in the week the celebration of Cinco de Mayo took place throughout Latino and Spanish speaking communities. Here in San Francisco it’s a tradition to go out for good Mexican food and music all while being bombarded by Corona marketing promos.

Next week begins the annual pilgrimage of performance marketers to San Francisco for Ad:Tech. The stage is set for one of the biggest interactive marketing event of the year and the Revenue sales and marketing team will be exhibiting in Booth 6481.

There is a lot of enthusiastic talk about online video blogs going around this week. I’m embarrassed to say that I’m not sophisticated enough to produce a video blog on my own at this point in time, but I’m still honing the craft in text before jumping in with the rich media crowd. And if your video site is driving traffic I’m sure the advertising and sponsorship opportunities will soon follow.

It’s the third week of March, which means one thing - let’s celebrate. Know one needed an excuse on St. Patty’s Day to join in for the annual celebration of all things green. And beginning Thursday it’s time get on board with March Madness. The 2008 NCAA basketball tournament gets into full swing with games round the clock as teams square off in David & Goliath match ups to determine this year’s champion. I only have one tip for you this year - jump on the bandwagon and go with UCLA to win it all.

We are back from the Affiliate Summit and it’s taking me a days to recuperate from the round the clock engagement of the event in Las Vegas last week. It was another fantastic conference put together by co-founders Shawn Collins and Missy Ward.

Did you check out the NBA All-Star Slam Dunk contest in New Orleans this past weekend? Many find this annual event to be a great source of entertainment and creative inspiration. This year Superman made an appearance flying through the air for the winning dunk, while the runner up demonstrated the “birthday cake” dunk while blowing out a candle on a cupcake that was perched on the rim. It was incredible.

After checking out the 50th Grammy Awards the other night looking to catch the celebration of the music industries top performers, I realized that advertising is like music – you’ve got to have rhythm.

Similar to catchy music, magazine ads need to have an aesthetic hook that grabs attention. You also have to compose ad copy that sings.

It’s the last week of January and the Super Bowl XLII kick-off is only a couple days away. Whether or not you have a vested interest in the Patriots clearing their last hurdle to complete the undefeated season or are jumping on the Giants bandwagon is not the point.

The most important thing is that you not only watch the game which is expected to be the largest viewing audience in Super Bowl history - 140 million - but that you stay glued to the tube while you lay witness to the latest in advertising technology at a cost of – hold your breath - $2.7 million dollars for a 30 second spot!

Welcome to 2008! We hope you found time during the holidays for some R&R and are excited about what lies ahead. It seems like the new year is off to a flying start and now that the annual SF local Maverick’s big wave surf contest is out of the way let’s get right down to the latest news related to your 2008 media plans and upcoming advertising opportunities here at Revenue.

There are only four days until Christmas and for all the procrastinators out there it’s time to check that list and hop to it this weekend!