Did you check out the NBA All-Star Slam Dunk contest in New Orleans this past weekend? Many find this annual event to be a great source of entertainment and creative inspiration. This year Superman made an appearance flying through the air for the winning dunk, while the runner up demonstrated the “birthday cake” dunk while blowing out a candle on a cupcake that was perched on the rim. It was incredible.

After checking out the 50th Grammy Awards the other night looking to catch the celebration of the music industries top performers, I realized that advertising is like music – you’ve got to have rhythm.

Similar to catchy music, magazine ads need to have an aesthetic hook that grabs attention. You also have to compose ad copy that sings.