It’s the last week of January and the Super Bowl XLII kick-off is only a couple days away. Whether or not you have a vested interest in the Patriots clearing their last hurdle to complete the undefeated season or are jumping on the Giants bandwagon is not the point.

The most important thing is that you not only watch the game which is expected to be the largest viewing audience in Super Bowl history - 140 million - but that you stay glued to the tube while you lay witness to the latest in advertising technology at a cost of – hold your breath - $2.7 million dollars for a 30 second spot!

Welcome to 2008! We hope you found time during the holidays for some R&R and are excited about what lies ahead. It seems like the new year is off to a flying start and now that the annual SF local Maverick’s big wave surf contest is out of the way let’s get right down to the latest news related to your 2008 media plans and upcoming advertising opportunities here at Revenue.