In sports, the talk this week has been all about cloak and dagger espionage and illegal sign stealing by the Patriots, the best team in the NFL. It is yet another representation of the things teams, companies and people do to gain an advantage.

For the readers of Revenue spying is not focused on corporate espionage, but relates to businesses that use or sell spyware and adware products and how that impacts online marketing. We are doing our best to maintain best practices that don’t condone that kind of unethical behavior.

I trust you enjoyed the Labor Day holiday and are ready to get to what promises to be an exciting month. And I’m not just talking about this week’s kick-off to the 2007 football season.

We launched our September newsletter yesterday with news and updates about the next edition (November/December 2007) of Revenue; along with a column on how to promote niche merchants effectively by Jamie Birch, director of affiliate relations at Converseon; and Stuart McKelvey, CEO of TMP Directional Marketing is this month’s guest for the 5 Questions; along with the Ask Jim Kukral column. In addition, the Inside Track offers industry personnel changes and we also give you the updates on upcoming Events and Conferences. Sign up to subscribe and view our newsletter archives.