It’s time to tip it up and get the party started on the eve of the 2007 NCAA Basketball Tournament, which gets started on Thursday with a full slate of buzzer beaters, upsets, close calls and Cinderella stories to follow for the next three weeks. Today’s the day to finish up your brackets for the office pool, punch your ticket and jump on board for the big dance!

So what’s college basketball got to do with Revenue magazine? Well, I got three words for you – recruit, recruit, recruit! That’s the mantra that every college basketball coach in the country shares with ad networks and affiliate managers alike who are all looking for the next superstar advertiser or affiliate with a pedigree along the lines of a Kevin Durant and Greg Oden, who are the two consensus top freshmen in college basketball this year.

How can Revenue help you promote your value proposition to your target recruits? Let’s start with the upcoming May/June Issue 17, which will be closing right around the time they cut the nets at the college hoops finals at the end of this month.

And if time is of the essence for you, we can start promoting your offers today on the RevenueToday.com Blog or the upcoming April 4eNewsletter. Please contact us immediately to confirm availability and creative deadlines.

So, who is my pick to cut down the twine in Atlanta? I’m going with the alma mater all the way this year and predict the competition will fold when they see the blue and gold block letters U.C.L.A. coming at them in full force.

Anyway, it’s back to work – even though the next couple days are universally recognized as two of the least productive workdays during the calendar year. Help me stop obsessing over my bracket by contacting me about ad placements. Your ad in Revenue is a sure winner. Come join the March Madness. T.siegel@revenuetoday.com