Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Using video as part of your online marketing message should be a given. Here's how to get started.
Thanks to social networking sites such as YouTube, online video has quickly
become an everyday part of the online experience. While marketers have
been slow to capitalize on video so far, the low cost of producing content and potential
for increasing reach will make it essential to performance marketing.
The audience that watches Web video ... Continue with the Cover Story By John Gartner
I'm a hired gun. I made a mistake.
Now take your best shot.
The Spider is worn out. Too
much travel. New York,
Boston, Miami, Seattle,
Chicago, Los Angeles and San
Jose – all in the last couple of
months. And there isn't any letup
in sight. This fall, I'll be lurking
around San Francisco, London,
New York and Las Vegas... More By The Spider
Google shakes things up with a broader way to serve search results, but
other engines are banking on Google getting it wrong.
Even though Google would prefer
not to be a verb, the search giant is
just that and more. To Google is to
search for products, maps, healthcare plans,
cars for sale, images of Britney Spears, coupon
sit... More By Eric Reyes
Marketers are seeing
significant value in
combining existing
elements to create
something new.
It's become a new art form to combine various
existing elements to create something totally
new. However, it can also be dangerous creative and legal
territory to navigate when particular items are protected by
copyright laws.... More By Alexandra Wharton
Venture capitalist firm Bay Partners
recently created a fund specifically to finance startups
that are building applications for Facebook.
Facebook, of course, is the social networking site
college students used to call their own. Since the
site opened up to the general public, its profile has definitely
been on the rise. Bay Part... More By Eric Reyes
Author Joel Comm takes on reality TV.
Joel Comm has been building websites for
over 12 years. He sold his first business to
Yahoo in 1997 and it became Yahoo Games.
Comm is the author of several best-selling
e-books, as well as The AdSense Code, a New
York Times best seller. His next venture is as
the creator and producer of th... More By Lisa Picarille
Google and eBay go head-to-head as each tries to expand its empire.
By their brief descriptions – "online auction website" and "Internet
searching and online advertising company" – it does not
sound like eBay and Google are rivals for the same business. But
behind the boilerplate company descriptions, many experts claim that
as the... More By Alexandra Wharton
Kim Rowley once dreamt of living in a big city. She's currently a single
mom living in a
small Nebraska town, but don't let that fool you – she's still
living out her dreams.
Rowley is a successful affiliate marketer who runs 50 websites and also has
her hands full raising
four kids. Still, she found time to design her own hous... More By Eric Reyes
Motivating yourself when you work from home is not as challenging as having
to deal with co-workers
in a virtual office environment.
Many online marketers started out working from home as a way to escape
the Dilbert-like cubicle farms of corporate life in favor of a flexible
schedule. And while these home-based workers may have... More By John Gartner
What catalogs and direct mail can teach
search marketers.
When I say the word "marketing,"
what do you think
of? Probably some kind of
advertising – maybe a TV commercial
for Coke. That's brand marketing, and
it's gotten the lion's share of attention
from marketers for decades.
Far fewer people are direct marketers
– the f... More By Mike Moran
Super-affiliates should evaluate a site from both the
affiliate's and a visitor's perspective.
In the May/June Affiliate's Corner
column, I wrote about the ways
super-affiliates prefer to be approached
by affiliate program managers
and merchants for the purpose of program
recruitment.
Wooing a super-affiliate over drinks
an... More By Rosalind Gardner
It is the hardest makeover I've faced, but the site is
aging and doesn't make the grade.
Being "Dr. Makeover" comes with
plenty of pressure. There's an expectation
that everything I touch
will be inherently beautiful and optimized
for peak performance. I have a
dirty little secret, though: I rarely spend
much time working on t... More By Pedro Sostre
