Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Marketing eco-friendly products online is good for the globe and your wallet.
For online marketers, green could be the new gold. The events of the past year opened the eyes of many consumers to the importance of being Earth-friendly, which in turn has created an unprecedented opportunity for the sellers of green goods.
Hurricane Katrina, the popularity of the global warming documentary "An Inconvenient Truth" and President Bush's epiphany about ... Continue with the Cover Story By John Gartner
The dot-com bomb scared marketers, but the tide is turning and online is the place to be, even for big brand names.
TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a catchy jingle can positively boost brand equity. No one cares to dispute the power of a well-pl... More By Diane Anderson
Catalogs have made the transition to the online universe and thanks to innovative affiliate programs, the multichannel strategy is working.
News of the death of the catalog is greatly exaggerated. It's no secret that the catalog retail universe is a big one. Brands that started as paper catalogs sent in the mail go back more than 100 years to the ... More By Eric Reyes
It's never too early for online marketers to ramp up for Christmas – especially in a world with more broadband, cheaper shipping and sellers looking for higher search placement.
Kathy Eickenberg, who runs PurpleBearsShopnEarn.com, knows exactly what she is going to do this holiday season to ramp up her Christmas sales. One is start early; another ... More By Eric Reyes
Being clued in to the social networking scene is a boon for savvy online marketers looking to expand their customer reach.
Sites that rely on user-generated content are altering the human fabric of the Internet and the way that performance marketers reach out to customers and merchants and communicate with each other. Online marketers are testing ... More By Alexandra Wharton
Linkshare has experienced many changes over the last year, but president Steve Denton says the evolution isn't over.
Earlier this year Steve Denton was named president of LinkShare, following the resignations of Chairman and CEO Stephen Messer and President and COO Heidi S. Messer, who led LinkShare's development from its founding in 1996 through ... More By Lisa Picarille
The auction giant is expanding its reach and creating more opportunities for online marketers.
Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea market similarly has become an international phenomenon, spurring the creation of cottage industries and sustaining thousands of... More By John Gartner
Scott Hazard is a performer at heart. Not only does he have a background in theater and can currently be found fronting an aspiring rock band, he's one of Commission Junction's top-performing affiliates.
Despite having many talents that often thrust him to the forefront, Hazard is a modest man who typically shuns the spotlight.
For more than thr... More By Lisa Picarille
Commission Junction has backed off its mandatory shift to Javascript from HTML after an affiliate uproar.
When Commission Junction announced its Link Management Initiative (LMI) on May 23, the reaction from the affiliate community was swift and decisive. It was interpreted as a mandatory change for affiliates from HTML to JavaScript links and it w... More By Lisa Picarille
The gift of giving always comes back around to those that share.
With the holiday season waiting just over the calendar horizon, I can't help but remember how holidays are disasters for the unprepared. To help prepare you, I want to activate your generosity awareness.
There seem to be two kinds of affiliates: givers and takers. Giver affiliates ... More By Jay Conrad Levinson
Building a strong customer relationship is more important than the sale.
Some folks compare organic search marketing to public relations, where you are trying to get free attention for your business. They further link paid search to traditional advertising. If the comparisons make sense to you, then maybe we can torture the analogy by comparing bl... More By Mike Moran
Don't take matters lying down or you may get walked on.
In the last two issues of Revenue magazine I've written about mistakes that affiliates make, highlighting common errors that most affiliates commit at some point in their affiliate marketing ventures as well as detailing my own outrageous faux pas. Turnabout is fair play, so in this issue we... More By Rosalind Gardner
The doctor of design has the prescription for whatever ails your site.
Not every website needs a complete redesign. Contrary to what most Web designers tell you, designing a website for results, or what I like to call Conversion Design, doesn't require a pretty website. I'm not interested in redesigning websites just for design's sake. So we're sh... More By Pedro Sostre
Living in a virtual world may lead to innovation in the physical world.
Innovation is the lifeblood of business. Failure to innovate is a common problem among businesses and even more common among big corporations where it is hard to turn on a dime and internal politics tends to slow down rapid thinking and change. This means that smaller marketer... More By Wayne Porter
In the world of online marketing, there's love, dysfunction and squabbles, just like with most clans.
The summer heat has been causing The Spider to break a sweat. Something I rarely like to do. I look forward to the fall cool-down – especially since digging for any sort of solid information on Commission Junction's Link Management Initiative (LMI... More By The Spider
