Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
As an online marketer who has also managed an affiliate program, I know that one of the most common types of affiliates is one who owns a virtual mall or Web shopping or search portal. While many of these dynamically built sites are visually impressive, they face a major battle to gain inclusion into natural search engine results because many of th... More By Joshua Sloan
Navigating the complex world of processing fees is not easy for anyone including online merchants.
However, if merchants pay keen attention to a handful of key factors and put measures in place to prevent them from happening, they can save thousands of dollars in annual processing fees.
Visa and MasterCard have come up with an interchange catego... More By Anna Solomon
A popular debate among affiliate managers centers on whether or not value is added to affiliate programs by CPA Networks, which are online marketing companies that recruit advertisers from around the Web and pay them to promote different merchant offers.
Some affiliate managers argue that CPA networks fail to add value because they poach advertis... More By J.T. Stephens
I love affiliate marketing. (Bet that got your attention!) I know it's often considered the black sheep of e-commerce, but in my seven-odd years in this industry, I've learned to appreciate the nuances of this business from the perspective of an affiliate, a couple of merchants and now a network. After experiencing the highs and lows of each of tho... More By Carolyn Tang
How many times have affiliates griped about being refused for a merchant's program? Maybe yoursite isn't up to snuff or you applied too soon. Or, perhaps, application processes are automated andone little thing is what got you kicked back.
What is less talked about is the opposite of that - the scrutiny you should be giving the programsthemselves.... More By Eric Reyes
Unique website content is something that is difficult to find these days. Some manufacturers / vendors want to have complete control over their content. So, every time you get a data feed or go to download a product-based link from an affiliate network you get the same content that thousands of other affiliates have access to. Youre stuck without a... More By Laura Parvey-Conners and Matt Ranta
Anybody watch baseball? One of my favorite baseball philosophies is the offensive strategy of Get 'em on, Get 'em over, Get 'em in. It's so powerful, yet so simple.
Get someone on base.
Move them into scoring position.
Bring them home.
"What does baseball have to do with affiliate marketing?" I'm glad you asked.
Too many affiliate pr... More By Michael Nunez
1. Natural Search Is DeadThere is nothing that could be further from the truth. Natural search engine optimization is still thriving. It is more difficult today than it was five or six years ago, but the core of search results are still free. Natural search engine optimization being dead is a popular myth because of the standardization of methodolo... More By Joe Laratro
In the beginning there was affiliate marketing, and it was good. Retailers around the country began opening up affiliate programs left and right and clamoring for more affiliates. Merchants looked to this new channel as an incredibly cost-effective method of attracting customers – both new and repeat shoppers. Many did not fully understand how affi... More By Jamie Birch
An advertiser's keyword list will determine the cost, size and reach of his advertising account. However, many new online marketers are unsure where to start when selecting an effective list. Will very broad keywords bring too many untargeted customers to the site? Will keywords that are too specific not bring in enough traffic? Unfortunately there... More By Sandy Parish
In the "old days" of the Web, you published articles and waited for search engines to come and index your pages. Nowadays powerful syndication techniques will bring your content to readers, search engines and respected news sources. One of the most effective ways to syndicate site content is through online press release distribution services.
With... More By Gary Marcoccia
As the pay-per-click (PPC ) advertising landscape becomes increasingly multifaceted, it's important for affiliate marketers to capitalize on emerging trends. Among the trends already starting to impact how affiliate marketers run online ad campaigns is vertical pay per click. An increasing number of PPC engines have divided their networks by "verti... More By Tiffany Guarnaccia
Maybe you are familiar with this rule of thumb, maybe not; but the basic philosophy is to
never put more than three clicks between your visitors and the product purchasing page. This
can be accomplished by a variety of ways: landing pages, search boxes, direct linking, and
"get it" buttons, all of which have proven to be successful in converting... More By Cecily Robyn Lough
Whether it is for spring to begin, for Godot or for a commission check, no one likes waiting.
The 30 to 90 days that affiliates – especially those outside the U.S. – must wait for commission checks to arrive can seem like a lifetime, and waiting in line at the bank to cash it is so 20th century.
While merchants might not be as anxious to see th... More By John Gartner
Ergonomics is the science of designing and
arranging equipment so that people can
use them efficiently and safely. Here is how to
get the most out of your workstation.
GENERAL
The workstation and equipment must have sufficient
adjustability so you are in a safe working posture and can
make occasional changes in posture while worki... More
The computer hardware you use is as important as the software. Not all CPUs,
monitors and keyboards are created equal. Sometimes using the standard
computer components can wreak havoc on your eyes, wrists, back and neck.
KEYBOARDS
Keyboards, pointing devices or working surfaces that are too high or too low can lead
to bad wrist, arm... More
While it is important to stay fit, how can you
make fitness an important part of your day?
Chained to a desk at home doesn't afford you a lot of
opportunities to get in your workout at the gym. Here
are some things you can do to keep the blood flowing
at home and strategies for balancing your home life
with your work life.
Schedule ... More
There's no doubt about it: Job stress and
health go hand in hand. Research by the
National Institute of Occupational Safety and
Health (NIOSH) indicates that stress alone
can influence physical maladies such as back
problems, heart disease and ulcers.
Some studies suggest that jobs that are psychologically taxing and that allow
empl... More
Buying domain names of real live people can be
manna to the unscrupulous.
Anne Fognano is not a newbie in the online marketing world. She has run a successful affiliate business since 1997. She's the force behind CleverMoms.com and has registered a raft of variations on the "clever moms" domain name to safeguard her valuable brand. But she neve... More By Eric Reyes
