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November 22, 2008
 




November/December 2007


Issue 20: November/December 2007
Cover Story

Searching for Alternatives


To find information online, users are increasingly going to sites that are alternatives to traditional search engines. It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story about a "slanket" – a fleece blanket with sleeves that offers the freedom of arm movement so people can play video games or surf computers while snuggling under a blanket. Crooks was intrigue ... Continue with the Cover Story
By Alexandra Wharton

More Articles From This Issue


Never Mind the Bullocks


Affiliate anarchy in the U.K.? Denton departing? Who got schooled at CJU? So many questions, so little time. The fall was a blur of conferences, events, parties, meetings and more damn meetings. Work be damned. I just want to have fun. Too bad that attitude doesn't pay the bills or support my lavish tastes. I may need som... More
By The Spider


.mobi for All


The mobile-friendly top-level domain wants you to get busy building those mobile-only landing pages, but will anybody come? Neil Michel bought .mobi top-level domains as soon as they were available without consulting his bosses. As eMedia Director of Prosper magazine in Sacramento, Calif., he saw it as his duty to claim ownership of the mobile ... More
By Eric Reyes


Online Gold


Media services company ZenithOptimedia released its forecasts for advertising expenditures in the U.S. It projects a banner year for Internet ad spend including a good year in 2008 for TV ad spend because of the Olympics – but predicts ad spend down overall. Some of its projections include: U.S. ad market has been downgraded to 2.... More

Follow up Story

Going for the Gold


The Beijing Summer Olympics opens up big opportunities for marketers who can overcome complex international hurdles. If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand – and something very, very, sexy. If th... More
By John Gartner


Marketing Mettle


The marketing rights to Olympic logos, the teams and the athletes are splintered into dozens of groups, making it cumbersome to acquire permission to market around the participants. Determining the appropriate team or player to associate with your brand and how to get the rights for the logos and merchandise can be as difficult as ob... More

Follow up Story

Going for the Gold


The Beijing Summer Olympics opens up big opportunities for marketers who can overcome complex international hurdles. If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand – and something very, very, sexy. If th... More
By John Gartner


Natural Born Storyteller: Q and A with Steve Rosenbaum


Steve Rosenbaum made his name on MTV and doing documentaries. So it's natural that he's into Web video. Rosenbaum is the founder and CEO of Magnify.net, which powers user-generated video (UGV) channels for Web publishers, media companies and video bloggers. The Magnify. net platform searches and sorts virtually all video available on the Internet b... More
By Alexandra Wharton

 

 

 

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