Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
To find information online, users are increasingly going to sites that are alternatives to traditional search engines.
It was a cold night in
Pennsylvania when Leila Crooks was on Digg.com,
the community-based popularity site, and came across a story about a "slanket"
– a fleece blanket with sleeves that offers the freedom of arm movement so people can play video games or surf computers while snuggling under a blanket. Crooks was intrigue ... Continue with the Cover Story By Alexandra Wharton
Affiliate anarchy in the U.K.? Denton
departing? Who got schooled at CJU? So many
questions, so little time.
The fall was a blur of conferences,
events, parties, meetings and more
damn meetings. Work be damned.
I just want to have fun. Too bad that attitude
doesn't pay the bills or support my
lavish tastes.
I may need som... More By The Spider
The mobile-friendly top-level domain wants you to get busy building those mobile-only landing pages, but will anybody come?
Neil Michel bought .mobi top-level domains as soon as they were available without consulting
his bosses. As eMedia Director of Prosper magazine in Sacramento, Calif., he saw it as his duty to claim ownership of the mobile ... More By Eric Reyes
Media services company ZenithOptimedia released its forecasts for advertising
expenditures in the U.S. It projects a banner year for Internet
ad spend including a good year in 2008 for TV ad spend because of
the Olympics – but predicts ad spend down overall.
Some of its projections include:
U.S. ad market has been downgraded to 2.... More
The Beijing Summer Olympics opens up big opportunities for marketers who can overcome complex international hurdles.
If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand – and something very, very, sexy.
If th... More By John Gartner
The marketing rights to Olympic logos, the teams and the
athletes are splintered into dozens of groups, making it
cumbersome to acquire permission to market around
the participants. Determining the appropriate team or player to
associate with your brand and how to get the rights for the logos
and merchandise can be as difficult as ob... More
The Beijing Summer Olympics opens up big opportunities for marketers who can overcome complex international hurdles.
If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand – and something very, very, sexy.
If th... More By John Gartner
Steve Rosenbaum made his name on MTV and doing documentaries. So it's natural that he's into Web video. Rosenbaum is the founder and CEO of Magnify.net, which powers user-generated video (UGV) channels for Web publishers, media companies and video bloggers. The Magnify. net platform searches and sorts virtually all video available on the Internet b... More By Alexandra Wharton
