Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had crossed over into the mainstream.
It was when American Idol, the extremely popular TV singing contest, allowed viewers to vote for their favorite singer via text message - and more than 50 million did in 2005 versus 21 million in 2004, according to the CTIA - The Wireless Association. Also in 2004, 46 percent of text me ... Continue with the Cover Story By Eric Reyes
Be public, professional and proud.
The attitude of a guerrilla affiliate toward marketing is dramatically different from that of a non-guerrilla affiliate. More than 90 percent of life is about attitude and an even higher percentage of marketing is all about attitude. It's one of the first things that your prospects and customers will notice abo... More By Jay Conrad Levinson
Marketing luxury goods and services pads the pocketbook.
Diamonds, private jets, multimillion-dollar mansions, haute couture, luxury vehicles and high-end handbags - customers looking for upscale goods and services could probably find all these items in posh places like Beverly Hills or they could just head to the Web.
The online shopping env... More By Alexandra Wharton
WEB EXTRAS: November/December 2006 Issue
The e-commerce tides have turned. Jeff Grau, an analyst with market researcher eMarketer, says, "In the early days of ecommerce, it was affluent men doing the buying; maybe women were more risk adverse. Now there are more women online doing e-commerce and they are buying cosmetics and fragrances and cloth... More
Marketers move online to get their ads in motion on the small screen.
In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australian for Beer" and, second, they're moving all their television ad spending online.In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australi... More By Kathi Black and Diane Anderson
If you can get past the content, there are plenty of lessons to be learned from successful adult industry affiliates.
You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the adult industry uses to capture consumers online. The thriving adult industry has a history of pioneering ... More By John Gartner
Online gambling is illegal in the U.S., but many online marketers continue to bet big.
You can't drive on the highway, watch TV or go to the supermarket without being reminded of America's obsession with betting. Casinos are popping up faster than you can say "double down," the World Series of Poker has become a prime time television spectacle a... More By John Gartner
ShareASale may be tough on those stealing commissions from affiliates, but founder Brian Littleton also likes to shake things up and have fun along the way.
ShareASale is an affiliate network that has taken a hard stance on spyware, adware and parasiteware by not allowing any downloadable applications into its network. That business model has won ... More By Lisa Picarille
Online lead generation is exploding but still has egg on its face from scammers pushing illegitimate offers.
Online lead generation gets no respect. Online lead generation affiliates less so. While the sector is growing by leaps and bounds - 290 percent over 2005, according to the Internet Advertising Bureau - people like Peter Martin and Robert... More By Eric Reyes
Co-registration, or co-reg, has received a bad reputation in the online lead generation marketplace, but it doesn't have to be that way. There are some effective methods for running a legit co-reg campaign:
Opt-in only
Define what opt-in is very carefully to make sure all the leads are coming from users who "expressly" request to receive email ... More
The old adage that necessity is the mother of invention is certainly true when it comes to this mother.
More than a decade ago Anne Fognano, then a new mom, needed a way to earn additional income while being able to work from home.
She had just completed her master's degree in clinical psychology when her son Austen was a year old. And while ... More By Lisa Picarille
It's that time of year again when we ask industry movers and shakers
to look back at the past 12 months and forward
to the next year in performance marketing. Here's what those in the know
have to say.
Looking back, what do you think were among the
most significant themes to emerge in 2006 in
the performance marketing space?
"The... More By Lisa Picarille
WEB EXTRAS: November/December 2006 Issue
We asked a wide range of industry gurus, experts, affiliates, consultants, program managers and industry watchers four seemingly simple questions about the state of online marketing.
1. Looking back, what do you think were among the most significant themes to emerge in 2006 in the performance marketing spa... More
It's been a popular refrain lately, but it doesn't ring true for all affiliates.
Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing the same Display URL per search query." Consequently, affiliate arbitragers who used pay-per-click advertising to send traffic dire... More By Rosalind Gardner
Master three key concepts and you will be rewarded.
Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column we're going to focus on some of the most powerful ways to make a site convert - emotion, unique value proposition and credibility. Master these three basic co... More By Pedro Sostre
Internet users are finally taking searching and finding into their own hands. The concept of saving, tagging and sharing bookmarks - "social bookmarking" - is no longer a Web 2.0 gimmick or just a convenient way to access your Favorites at the Internet café. Social bookmarking is poised to become the real social search and it promises to be the nex... More By Anik Singal
Warning: Gratuitous Overstock Item Ahead: The boyishly handsome brothers Stephens - J.T. and Clark - have departed the land of Overstock for greener pastures. No word yet on where Clark has landed, but J.T. will continue his work in the affiliate space as director of customer acquisition for SixApart, a San Francisco-based blogging firm. Some say t... More By The Spider
Search marketers need to adjust to the new model.
As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise that paid search engines are changing too. The biggest change is one of the most fundamental, affecting which paid ads are shown first in the results. The tried-and-true ... More By Mike Moran
