Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Web 2.0 offers real results to marketers looking to gain more control of their message.
Like new confections spilling out of Willy Wonka's chocolate factory, the brain trusts at Web companies big and small over the last three years or so have spun out a brand new Web. Like candy, this version of the Web is flashier, full of speed, comes in a cool wrapper, has good stuff inside and is highly addictive.
But unlike the dot-com crash of six years ... Continue with the Cover Story By Eric Reyes
If you don't join the conversation about your brand online,
you'll likely get a bad rap.
If you didn't see it, you probably read about Snickers' Super Bowl advertisement,
"The Kiss," which featured two men unintentionally kissing
after they were both eating the same Snickers bar. Immediately after
the Super Bowl, much of the feedback in the ... More By Alexandra Wharton
Performance marketing isn't restricted to a specific geographic location and going global is good for
business.
In 1492, Christopher Columbus proved that the world was round. In 2006,
Thomas Friedman reversed that thinking by writing in his book, The World
Is Flat, that the Internet, technology and diminishing trade barriers have
created ... More By John Gartner
Politics has enough strange bedfellows; luckily online marketing is not one of them.
Obama's got one.
So does Hillary. As does McCain.
John Edwards has a good one.
Rudy Giuliani, Mitt Romney and Bill Richardson also
each have one.
It will come as no surprise that all the major
2008 presidential candidates have websites
this el... More By Eric Reyes
Todd Crawford was the face of CJ; now he's facing the challenges
of developing a technology road map for oneNetworkDirect.
More than a year ago, Todd
Crawford created quite a stir
in the affiliate community
when he departed Commission Junction, a company he helped
found in 1998. He emerged at Digital River's oneNetworkDirect
as i... More By Alexandra Wharton
Having brand recognition in a virtual world translates to
big business in the real world.
They hang out for hours on end, actively
seeking out new people and things to experience.
These "residents" of online worlds –
who also aren't afraid to buy online – match
the definition of a desirable audience. With millions
of registere... More By John Gartner
If you asked 100 people on ABestWeb what
kind of experiences they have had interacting
with B. Knoblach, they probably wouldn't
have a clue as to who you are talking about. But if
you say the name Billy Kay, you're likely to get a
huge reaction.
Billy Kay is not just a screen name on ABestWeb; it's the business identity of a man who has a
... More By Lisa Picarille
They are among the advertisers' biggest cheerleaders, but are they sharing your secrets with your competitors?
Many merchants and affiliates develop very close relationships with
their account representative at the networks. These network reps often
take on many roles including problem solvers, helpers, mentors,
sounding boards, cheerle... More By Revenue Staff
Drinks and dinner work; spam and overhyped offers definitely do not.
"You spammed me," I said
with a smile to the affiliate network manager
standing next to me as we posed for a
picture together at the last Affiliate Summit.
Her smile suddenly disappeared.
Kind, compassionate and understanding
person that I am, I fervently hope... More By Rosalind Gardner
If you answer three simple questions before
designing your website, the results should yield
a successful conversion design.
I talk to website owners all the
time who are looking to design
or redesign their websites. Most
tell me what colors they like and
what other websites appeal to them.
Next they discuss features like an... More By Pedro Sostre
The U.K. is the place to be and everyone from Link-
Share execs to the Affiliate Summit conference crew
to yours truly is crossing the pond.
What the British lack in
good taste for cuisine,
they more than make up
for in entrepreneurial spirit. That's
why the U.K. is a hotbed of online
marketing activity and this fall, the
hos... More By The Spider
Do you know enough about search spam
to stay out of danger?
"Never watch sausage being
made," folks say, lest
you would find the process
so unappetizing that you'd never
eat it again. Regardless of how you feel
about Spam®, the venerable luncheon
meat, all search marketers must understand
the ingredients that comprise
... More By Mike Moran
