Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Online marketers recognize the power of the telephone and are coupling it with search technology.
Whether it's fashion, technology or commerce, what's old often becomes new again. Pay per call is the latest revolution in performance marketing, and it focuses on incorporating a 130-year-old technology – the telephone – into the process.
While it's not a surprise that pay per call is rapidly becoming a preferred model for local advertisers, it's ... Continue with the Cover Story By John Gartner
All the planning in the world won't make up for a lack of interest.
My financial services affiliate site has hit the skids. Let's take stock and I'll show you how it ended up in the poorhouse.
Before I launched the site, I did my research. I discovered that the highestpaying merchants in Commission Junction's Financial Services category rose ... More By Rosalind Gardner
The affiliate network menu is expanding to offer many more options than just vanilla, chocolate and strawberry.
Call them what you wish – ad networks, sub networks, CPA networks, CPA ad networks. No matter the name, these aggressive challengers are mounting pressure on the "Big 3" affiliate networks.
CPA ad networks, which use a costper- action ... More By Lisa Picarille
Making a match can lead to big bucks if you know the rules of affiliate courtship.
Although Blake Killian is a Christian and believes there are benefits to Christian dating, he is forthright that the motivation behind his two websites, ChristianDatesOnline.com and Christian-dating.com, was purely financial.
It was the serendipitous result of some... More By Alexandra Wharton
The balance of power between merchants and affiliates is shifting.
Welcome to my first column - Mary O'Brien set a high standard that I hope to live up to. I've been working in search technology since the 1980s, so I can help you understand what lies behind some of the search advice you receive. I initiated IBM's search marketing program back in 2... More By Mike Moran
Rev your sales by driving comparison shoppers your way.
Could comparison shopping be the gas fueling tomorrow's affiliate sales? In 2005, three of the top comparison-shopping engines pulled in a whopping combined $351 million, thanks to merchant commissions. Yet insiders at the top shopping- comparison sites say the best days are still ahead.
"Co... More By Jennifer D. Meacham
Commission Junction's Lisa Riolo steps into a new role with some familiar responsibilities.
As Commission Junction's senior vice president of business development, Lisa Riolo is responsible for driving revenue for the sales and business development teams. While she's not technically filling Todd Crawford's shoes, Riolo will be the new face of the ... More By Maria Sample
How online marketers use facts, figures and forecasts.
Studies, polls, reports, surveys, statistics and forecasts. Every day the latest data on the most current trends is widely disseminated and distributed. Want to know which demographic group is most likely to spend more online, to have broadband or to download music? There's data out there that... More By Maria Sample
Broadcasters are jumping on board the online bandwagon as bandwidth makes video a reality for users.
Television networks have spent much of their 60-plus-year media reign continually adapting their revenue models for new delivery platforms such as cable and satellite. After many years of hoping that interest in multimedia Internet content would fa... More By John Gartner
There's plenty of communication, but most of it's ineffective.
Communication at its most basic level is the exchange of ideas and information. Seems simple, right? Like most things that involve people and processes, it's not always as straightforward as it appears. Communication is part art, part science, part X factor. Getting it right is not eas... More By Lisa Picarille
Vinny Lingham's career as a marketer started early. In kindergarten, he made money buying Thundercat stickers and selling the popular ones. In his early teens, he switched to cricket cards and then Magic The Gathering cards. In college, he partially financed his undergraduate studies by playing pool and managing and booking bands.
So it's not diff... More By Maria Sample
A comprehensive but dated Hawaiian travel site gets a modern makeover.
Break out your favorite Hawaiian shirt and toss a lei around your neck - we're headed to Maui! Well, Maui.us, anyway. Unfortunately, when we found the three-year- old online travel guide, it was wilting faster than a week-old hibiscus. But don't fret - we can revive this online... More By Pedro Sostre
Affiliates who use internal inspiration often find external success.
Creativity was not an inherent talent in Neanderthal man. It was, fortunately, part of our makeup by the time homo sapiens came into being. People may not think they have the capacity to be creative, but Michael Ray, a Stanford University professor who teaches a course on this su... More By Jay Conrad Levinson
Connection, communication and commitment are the cornerstones of a good affiliate marketing relationship.
I'm looking for someone to share my life with. My life is busy, complicated and filled with people who are looking to me for advice on relationships. I spend all day helping others make meaningful relationships, only to come back the next day ... More By James Green
The stakes are high in the game of chance known as online marketing.
Super-affiliate and search marketer Adam Viener ruffled some highrollin' feathers in late March when he posted a letter on his blog (Goyami.com) saying hotelier Wynn Las Vegas invited a select group of industry influencers (hey, where was mine?) and specific affiliates (not Viene... More By The Spider
