Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Untangling your information to better server your needs.
Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages,Web traffic statistics and conversion ratios with great enthusiasm but little-tono understanding of their value to their organizations. Increasing a conversion rate from 12 to 15 percent can become a goal unto itself as marketers immersed in number crunching can lose sight of the ... Continue with the Cover Story By John Gartner
Pressure from the digital world - especially social websites - is forcing
newspapers to update their publishing model.
Prepare the obituary: The era of the daily newspaper as the news source is
over. The Daily Tribune, Inquirer and Journals of the world have been recycled,
replaced by multiplatform (online and off-line) entities that... More By John Gartner
The quest for online talent is a boon for those with search skills and
e-commerce experience.
Even the most traditional companies don't need to be convinced anymore
that Internet advertising and marketing is no longer optional. Today companies
from the Fortune 1000 on down, which were reluctant to explore the Web in the
late 1990... More By Alexandra Wharton
An education in online marketing doesn't require formal schooling because alternative knowledge sources are making the grade.
Many of today's online marketers
have unrelated backgrounds and have learned
their profession through on-the-job training
and supplemental offerings.
The situation is similar to the first iteration of mark... More By Alexandra Wharton
Converseon starts by having new employees review hundreds and sometimes thousands of affiliate sites for approvals because Converseon does not do auto-approvals. The new employees examine sites to determine if they are good – how they are designed, to whom they link and how they are promoting their competitors. Vice President Stephanie Schwab says ... More
Kellie Stevens wants to ensure that Affiliates get a fair shake, and that
often means taking on spyware giants.
Kellie Stevens is the president of AffiliateFair- Play.com, which is committed
to providing a better understanding and interpretation of the behaviors that
impact the affiliate marketing space. Stevens' goal is to create a ... More
Google still dominates search, but there are some new search engines bubbling
up.
Search powerhouse Google has ascended not only to the No. 1 starting place
for most Web searches,
but the name has become part of the popular consciousness, even spawning the
use of its
name as a verb. To Google is to discover the globe.
That'... More By Eric Reyes
Judi Moore is not a super-affiliate.
She's not even sure what that is. She
doesn't see this as a detriment. Being
an affiliate is also not her first career.
In fact, at 52 years old, she's had a lifetime
of work in the corporate world – in about
three industries, she says – only to land
back in her home state of Illinois, with ... More By Eric Reyes
SEO and SEM are complex, but too compelling to ignore.
Ask nearly everyone and they'll say that search engine optimization is
intimidating. Search engine optimization – SEO for short – should
be a familiar term and practice for anyone or any commercial company with a
website. SEO is what you do to your website to get a higher ranking... More By Eric Reyes
For search marketing success, there's no free lunch.
It's the headline any search marketer
would dread: "Google Bans BMW
for Search Spamming." For wellknown
companies, such bad publicity is
reason enough to stay away from deceptive
search practices. BMW's plight was
published in leading newspapers worldwide.
But even small c... More By Mike Moran
Connect with your customers and add value to your site.
Any marketer who has achieved
business success in the long
term – either online or off –
strongly agrees with the old saying, "The
money is in the list." Indeed most marketers
view their lists as the foundation
for their success and their most valuable
business asset.
... More By Rosalind Gardner
The first step is to make sure everyone
understands what you are selling.
Kimberly Griffiths knows all
too well what it feels like to
be drowning in a sea of
debt. Like many Americans, she's
faced credit card charges totaling
tens of thousands of dollars. The difference
between Griffiths and the
average credit-card-toting... More By Pedro Sostre
In the online marketing game sometimes you win big and other times it's
a total crapshoot.
CPA Empire CEO Scott Richter
won $60,000 while in Las Vegas
attending the Affiliate Summit.
Of course, he had to spend $20,000 to
get the $60,000 payout. The windfall
came at a good time since Richter was
slapped with a hefty lawsuit ... More By The Spider
An affiliate marketing experiment used Twitter to
connect the community at a recent show.
As an idea, Twitter is nothing new –
a method of communication
between various parties. However,
as a real and practical application, Twitter is
revolutionary. It has the potential to reinvent
communication between affiliates, networks
... More By Sam Harrelson
