Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Regardless of whether Microsoft or Google comes out on top, the high-stakes battle is making most online marketers winners.
Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites such as AltaVista, America Online and Yahoo to become the clear leader in search and, therefore, online advertising revenue.
In late 2005, Microsoft chairman Bill Gates and chief technical officer ... Continue with the Cover Story By John Gartner
Programs that pay bounties for acquiring customers and qualified leads are now among the most lucrative opportunities for publishers.
As every good bounty hunter knows, capturing your target requires exacting execution of a well-designed plan. But unlike intrepid fugitive hunters such as reality television star "Dog" Chapman, earning sizable rewar... More By John Gartner
Useful products, software and services to help your business.
Sometimes even the simplest tasks can only be performed using the right tools. There's no point in using a chain saw when a paring knife will do the job.
These are not reviews, ratings or recommendations. It's just a collection of software, services and tools that we've come across and... More By Lisa Picarille
Survey shows that programs are getting slightly smaller, while manual approval rates are growing.
The affiliate space is getting more sophisticated and complex, according to the findings of the AffStat 2006 Report, an annual study examining the state of the affiliate marketing industry.
Released earlier this year by Shawn Collins Consulting, the ... More By Revenue Magazine Staff
The Hispanic market is a huge opportunity, but the complexities have prevented marketers from fully capitalizing on the space.
Ten years ago, Jaime lived outside Managua, Nicaragua, worked in a shoe factory and took college classes. The then-35-year-old did not own a car and shared a house, a TV and a stereo with his parents, along with his brothe... More By Alexandra Wharton
iCrossing's Noah Elkin is helping to push the search marketing firm's ideas about optimization and innovative services.
Noah Elkin is the director of industry relations at iCrossing, which was recently named Best Search Agency of 2005 by industry trade publication OMMA. iCrossing, started more than nine years ago in Scottsdale, Ariz., is jumping i... More By Maria Sample
Word-of-mouth marketing can generate a lot of buzz; just make sure you don't get stung.
Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even a shrink. You tend to trust your friends. So when one of your close pals swears by her hairstylist, raving about what a "shear" delight he is,... More By Diane Anderson
Tapping into this social networking trend makes the online shopping experience more like one on land.
Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from home, orders everything online and has few friends outside of cyberspace. Even 10 years later most people still shop online... More By Jennifer D. Meacham
Affiliates fear the threat of potential privacy breaches at networks and by search companies.
Website publishers are up in arms about the potential threat posed by employees at companies, who have access to their crucial data that could be used to compete with them.
Insiders have nicknamed the situation "Triple Jangro," after the catchy title of ... More By Lisa Picarille
Kimathi Marangu likes to do well by doing good. It's a concept he finds very appealing. He also describes himself as very passionate about performance marketing.
It's not easy to combine all those passions but Marangu has managed to strike a good balance.
Marangu is the co-founder of Mall Networks, an affiliate that builds shopping portals tailor... More By Lisa Picarille
The executive changes at the affiliate network signal the end of an era and a move toward global expansion.
In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the founders of the affiliate network have decided to step aside.
The resignations of Chairman and CEO... More By Lisa Picarille
Looking for search terms in all the right places.
Now that you've set up your search engine marketing campaign and it's chugging along nicely, how do you take things to the next level? You've picked out some good keywords, written some good copy and you're getting a reasonable ROI, but every time you look at your pay-per-click campaigns, you just ... More By Mary O'Brien
An aspiring online business owner learns the secret of success.
While reviewing newbie sites, my heart sinks as I see the world's zillionth "How to Start a Successful Online Business" site. The aspiring netpreneur, whom I'll call Bob, has obviously sweat great drops of blood to build his first site, yet he hasn't seen a dime of revenue.
If only I... More By Rosalind Gardner
A much-needed makeover helps inexperienced fathers break through the clutter.
Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page.
In this column, we chose an information portal as our subject. So instead of addressing questions like what the site is selling, and how to make a purchase, our foc... More By Pedro Sostre
Over a year ago Pedro Sostre, president of Sostre and Associates, a Miami-based Web development firm, began writing Revenue's By Design column. For each issue of the magazine, Sostre and his team select a site from a pool of submissions and perform a visual redesign of the home page or landing page. The "before" and "after" versions of the site are... More
Effective self-marketing is the quickest path to success.
Whether you know it or not, you're marketing yourself every day - to lots of people. You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You're always sending messages about yourself.
Guerrillas control the messa... More By Jay Conrad Levinson
Managing a seasonal program is akin to drag racing - lots of hard work goes into the preparation, the light turns green, then it's over.
For a seasonal program to be successful, it's crucial for its managers to think like affiliates. If you were a top affiliate looking for a program, where would you go and what would you want to hear? If you can g... More By Todd Taylor
It could be money, but it just might be the Italian, Russian or Israeli mob. Take your pick.
Shhh. Google has a secret. No, it's not that the company has evil tendencies - that's not a secret. Rather it's that Marissa Mayer, Google's vice president of search and user experience (employee No. 20), used to date co-founder Larry Page.
Lately Mayer h... More By The Spider
