Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Call it Extreme Makeover: Online Edition. A burst of acquisitions
starring many of the industry's biggest players remade the landscape
of online advertising. The walls separating publishers, advertising
networks and agencies crumbled, and parties on all sides are trying
to figure out how to move forward.
The new geography features auction-
based ad exchanges and conglomerated
companies with divisions that
buy, sell and distribute ... Continue with the Cover Story By John Gartner
If you think that email campaigns have lost their luster, think
again. Despite concerns about declining attitudes toward
email marketing, recent reports show that email is not only
effective – it is gaining new ground.
Forrester's March report, "Email Marketing Comes of Age,"
finds that clickthrough rates have remained steady since 2003,
... More By Alexandra Wharton
Industry leaders sound off on best practices.
Greg Cangialosi, president and CEO,
Blue Sky Factory
Make sure signing up on your list is a quick and simple
process that can be done from any page on your website.
Welcome each new subscriber with a confirmation email
that tells them what kind of communication they are going
to receive fro... More
Behavioral targeting is turning into a battle of 'Don't Be Evil' versus 'Don't Be Creepy.'
Last night you read on your local newspaper's website about how gas
prices could reach $4 a gallon this summer, so you went to a car site
to check out some reviews about hybrid vehicles and then visited an automaker site to learn about the car prices. Th... More By Alexandra Wharton
Ringtone sales may help save the digital music industry or it may be a nail in its coffin.
In the old days, a telephone came in two designs and
had one ring. With the rise in cell phones, the styles
are endless and so are the types of rings you can make
the phone chime. There are master tones, ringback tones,
polytones, monotones and... More By Eric Reyes
Balancing health issues and family issues when you work from home is sometimes an uphill battle. Here are some strategies to keep your back straight and your head clear.
A work-at-home marketer complained that he gained 30 pounds in
the last few years when his home-run online marketing business
became successful. In fact, his wife stoppe... More By Eric Reyes
For more information about balancing health and family when you work from home, read the sidebars to the The Wealth in Health:
Ergonomically Speaking Ergonomics is the science of designing andarranging equipment so that people can use them efficiently and safely. Here is how to get the most out of your workstation.
Working 9 to 5 The computer... More
William Cooper, CEO of Europe's TradeDoubler, hopes the rising fortunes of affiliate marketing in the U.K. mirror the U.S.
As the CEO of TradeDoubler – a Swedish performance network
with a vast European presence – William Cooper has his eye
on global expansion. TradeDoubler, with its local offices in 15 countries
across Europe, is known... More By Eric Reyes
Harrison Gevirtz surfs his Treo during his
morning commute, tries to fit in emails
with affiliate managers during the day
and takes phone calls during dinnertime, much to
the chagrin of his family.
This sounds like any hard worker in the performance
marketing space, you think. The only
difference is that Gevirtz is a freshman. No, ... More By Alexandra Wharton
Nonprofits are raising their performance and hitting the high notes.
If you think getting people to shop online
is tough, consider the plight of nonprofit
organizations. They ask people for their
time and/or money, but instead of receiving
goods, these donors simply get the satisfaction
of doing good.
Although nonprofit organiz... More By John Gartner
Know the tricks and you can steer clear
of spam link techniques.
In my last column, you were warned
to "Never watch sausage being
made," lest you find the process so
unappetizing you'd never eat it again.
But even if you find sausage links tasty,
you'll want to spit out those spam links
every time.
Last time, we explored ... More By Mike Moran
It's not just a job, it's a way of life.
For many aspiring affiliates, the
phrase Affiliate Lifestyle conjures
up visions of big beautiful
homes and shiny new sports cars.
Graphic images on affiliate training
sites encourage visitors to imagine
themselves at their desk, dressed in pajamas
and smiling the big happy smile
... More By Rosalind Gardner
If you have really good-looking wares, don't be afraid
to show them off.
What can you do when
you've invested in Web
initiatives and it looks
like the investment isn't paying off?
For some industries, embracing the
Web as a way to increase business has
been a long, slow road. The good news
is that every day, companies are... More By Pedro Sostre
Speculation swirls that Commission Junction may be
about to announce a new general manager.
I've been enjoying the "lifestyle"
and resting my tired (and very
fabulous) bones. But fear not, I
may be on an extended holiday, but
my spies are everywhere. These intrepid
wannabe Woodwards are very
dedicated and they've been report... More By The Spider
