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Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Reeling in teens is a huge opportunity for online marketers. Don't let the big one get away.
They're wired, they're affluent and they are a largely untapped market. This prized group is teens. They are often referred to by a variety of different monikers including Echo Boomers, Millennials, Netizens, Generation Y, Trophy Children (because of the strong impact that parents have in their decision-making process) and Generation N (for Net). When an ... Continue with the Cover Story By Lisa Picarille
Companies are outsourcing affiliate managers to fuel online marketing programs.
Former London-based freelance writer Rob Palmer knew he was on to something when he launched the affiliate program for his FreelanceWorkExchange.com subscription site. For several years he ran the program in-house; revenues were decent, affiliate applications were stea... More By JENNIFER D. MEACHAM
Changes at CJ may signal a bigger shift in behavior at ValueClick.
ValueClick may have made Business Week's list of 100 "hot growth companies" to watch as number 55, but the Westlake, California, company seems to be having more than a few problems with its Commission Junction business.
People at CJ are leaving in droves. Many of these departures ... More By The Spider
Learn from your missteps and the path to affiliate success will be paved with opportunity.
Lurk around any affiliate marketing forum for more than a few minutes, and you will surely encounter a post that reads much like this: "Affiliate marketing sucks! I'm not making ANY money and I've tried EVERYTHING – Google AdWords, AdSense and affiliate prog... More By Rosalind Gardner
Domains are the undeveloped land on which e-commerce properties are built and like real estate, it's about location, location, location.
Gary Kremen is driving along I-5 in San Diego. He's talking on his cell phone and sounds like he's just had a pot of coffee he talks fast and furiously. Kremen is not from Southern California, but he seems to rel... More By Diane Anderson
Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn't found the right thing to let it soar.
He knew there was more to life than his mid-level job at a small financial services company. As a Web developer, in 2002 he launched website MeetYourMatch.com in hopes that it could generate a little extra cash for his wife and two kids in U... More By Eric Reyes
Discover how your business can leverage podcasts before it's too late.
Everyone's talking about podcasts, those audio files downloaded from the Web and played on demand using an Apple iPod or any MP3 media player. Many podcasts are just for fun, but marketers are discovering they're also a promising new way to deliver advertising.
In a sense, the... More By Mike Moran
Performics' new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.
Earlier this year Chris Henger, a veteran of affiliate network Performics since 2002, took the helm of the company's affiliate marketing business unit. As vice president, affiliate marketing, Henger is charged with represent... More By Lisa Picarille
Back-to-School promotions can lead to big bucks if online marketers start early.
Back to school is a big deal for affiliates – it kicks off the part of the season between June and January where many earn the majority of their annual revenue. The overall "back to school" season refers not just to shopping for kids in grades K through 12, but other ... More By Alex Wharton
The complex space needs some harmony before online marketers start to sing.
Imagine you're a publisher trying to parlay your expertise and passion for vacuum cleaners into a performance- based business. You are shocked to learn that sellers don't compete on price, that you aren't allowed to see what is in the manufacturers' catalogs and that if yo... More By John Gartner
Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's really sizzling is online marketing. So, now's the time to catch up on your reading about a variety of hot topics including affiliate marketing, performance marketing, online advertising, search optimizati... More By Eric Reyes
A double dose of design is not nearly as potent as performance for a site that needs a checkup.
What does design mean to you? Since the goal of this column is to teach website owners, Internet marketers and developers how to design home pages and landing pages that meet business objectives, it's important that we are on the same page, the same lin... More By Pedro Sostre
It's overlooked and underutilized and it's capable of helping achieve the Big C.
Psssst. Listen up. I'm going to say this quietly so only a few of you can hear. We can't let this secret out to everyone yet; just you, dear reader, the top performers in your industry who read this magazine. Ready? This is a HUGE secret. Okay, here it is.
Video conv... More By Jim Kukral
In-game advertising offers geotargeting of a captive and highly lucrative audience.
National advertisers looking to reach mass audiences have had few choices online. The highly fragmented Web lacks properties that can match the millions of viewers who routinely view network TV.
However, online gaming (not to be confused with online gambling) site... More By John Gartner
Building a strong customer relationship is more important than the sale.
Guerrilla affiliates know well the importance of customer followup and prospect follow-up because they know what it takes to succeed in business.
Why do most businesses lose customers? Poor service? Nope. Poor quality? Nope. Well, then why? I say, it's apathy after the sale.... More By Jay Conrad Levinson
