Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Food marketers have a hearty appetite for the web.
Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you certainly can't avoid it.
Food has become America's No. 1 obsession and food companies - from providers of high-end gourmet goodies to those feeding the fast-food nation - are battling to get on the dinner plates of today's consumers.
And because everybody has to eat, the ... Continue with the Cover Story By Alexandra Wharton
Permission-based marketing is selfish and good business.
One of the biggest problems of mass-market advertising is that it vies for the attention of prospects by interrupting them. That's why TV commercials have long been called "dream interrupters," because that's exactly what they are. The TV show is your dream. The TV commercial interrupts that... More By Jay Conrad Levinson
How personalized search results change search marketing.
Your phone rings. A good friend is calling, more excited than you've heard her in months. "My book is on the home page of Amazon! I can't believe it. My book was just published last week and already it's on Amazon's home page!" Exciting? Maybe not to someone who knows how Amazon works. Your ... More By Mike Moran
Coupons evolve, go mobile and no scissors are needed.
It all started with Asa Candler, a "prescriptionist" in Atlanta 112 years ago. A modest pharmacist who dealt in tonics and medicines, he bought an unassuming recipe for a patent medicine called Coca-Cola. When he gave out handwritten slips of paper for customers to try the new drink for free, t... More By Eric Reyes
The coding meant to protect affiliates is often being cracked and costing them commissions.
How to Limit Commission Theft
1. Find a trusted network and merchants. Ask other affiliates about their experiences with network partners, and if you are not being protected, take your business elsewhere. Likewise, if a merchant partn... More By John Gartner
Anne Holland, president of MarketingSherpa, proves that giving advice to marketers can be big business.
Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The Rhode Island-based company publishes a wide range of metrics guides, buyer's guides and howto r... More By Eric Reyes
Juggling both real-world and virtual marketing can be tricky.
If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of the draw of online advertising comes from the ability to break down performance into limitless particles of useful (and useless) information, such ... More By John Gartner
This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through Labor Day weekend McDougall worked a grand total of about 10 hours from the road. The rest of the time he spent paddling his kids around in an inflatable kayak, feeding the ducks, building s... More By Alexandra Wharton
Are some companies stepping outside the law and using strong-arm tactics to intimidate online marketers?
Over the years stories about intimidation and goons knocking on the doors of various affiliates and search marketers have circulated at industry events. Some of these scary accounts have taken on a life of their own – much like a game of teleph... More By Lisa Picarille
In order to stop commission stealers, ethical affiliates must close Zango accounts.
Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose products you are promoting.
To my dismay, I discovered that traffic from one of my sites was being diverted when a f... More By Rosalind Gardner
Compelling content alone won't generate revenue, you need to monetize traffic.
Ifind that many website owners are divided into two camps. One camp is very good at developing unique content and garnering tons of search engine traffic, but they have a hard time turning that traffic into dollars. The other camp is great at monetizing traffic, but the... More By Pedro Sostre
It's all about relationships - good and bad.
For the first time, the Affiliate Summit conference will hold a full-fledged award ceremony. In the past the conference has given out a legend-type honor. Wayne Porter (for whom the award is now named) and Fat Wallet's Tim Storm were past winners. This year the awards (called the Pinnacle Awards) will b... More By The Spider
