Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Online marketing is no longer the Wild, Wild West: expect growth but also consolidation and possible governance and regulations.
By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups and downs. Online marketing had survived the dot-com bust and continued to evolve from the e-commerce craze into something that sparked enthusiasm and life in a shell-shocked mar ... Continue with the Cover Story By Lisa Picarille
In this noisy marketing world, it's all about standing out from the crowd.
I'm still recovering from ad:tech in new york way back in November. Talk about a Big Apple Circus. Top show sponsors were decked out in crazy costumes for a session that was supposed to make it easier to discuss topics since no one could possibly be "puttin' on airs" while ... More By The Spider
SEM is just another form of direct response marketing and many of the same principles apply.
As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine marketing (SEM), depending on which city I happen to be in. Larger marketers seem to have more sophisticated questions; smaller marketer... More By Mary O'Brien
If you're clear on the purpose of affiliate marketing, then it's time for you to be equally clear on what affiliate marketing is not.
Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience than anything else. But people often think affiliate marketing is a bunch of th... More By Jay Conrad Levinson
Podcasting is ripe for online advertising and profits.
Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.
The figures for podcasting vary, but by all counts the podcasting market is poised to explode and online marketers want in. A report from The Diffusion Group... More By Lisa Picarille
Sites that promote health and fitness are flexing their marketing muscle in novel ways to attract customers and keep them loyal.
Sites related to health, fitness and total body wellness are humming at this time of year based on the good intentions of millions of people who make New Year's resolutions to get in shape, shed unwanted pounds, start ex... More By Diane Anderson
More often than not, merchants are just saying no to affiliates and denying them entry into programs.
On a cold Minnesota afternoon, affiliate marketer Connie Berg checks her email fearing the worst: a message from a dream merchant saying her affiliate application for either iShopDaily.com or FlamingoWorld.com has been denied.
You see, Berg's sit... More By Jennifer D. Meacham
An RSS feed is an easy way for publishers and bloggers to share content and find new audiences.
If you're doing online marketing and you're not leveraging RSS, what the heck are you waiting for? New technologies that both publishers and advertisers use to connect with online consumers are always continuing to emerge. From HTML to Macromedia Flash ... More By John Gartner
The issue of online taxation is revisited and not everyone thinks it's a good idea.
Back in the early days of the dotcom boom, rampant speculation arose about how or even if online sales should be taxed. For consumers, e-commerce was almost too good to be true: an ultimate extension of mail order, where any product could be ordered from an out-of-... More By David Cotriss
Making the decision to change affiliate networks provides an opportunity to clean house and examine your relationships.
Maybe your relationship with your network has soured. The reports are frequently late, revenue is down and your questions are not being answered in a timely fashion. You're thinking about switching to another network, but that me... More By John Gartner
A true believer in shopping and online marketing explains why she doesn't want to be treated like an affiliate.
Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of entertainment marketing for the new media group and was group director of editorial products for AOL. Madhok ... More By Alexandra Wharton
Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got four children and six grandchildren, while his second wife has four children, 15 grandchildren and two great grandkids - Kohl has hosted and attended lots of family functions in his day, and now he's on a mission to make it an exciting, fun and pleasurabl... More By Lisa Picarille
The new home page supports the user's desire to buy or learn more about the product and the person selling it.
In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one site and give that lucky winner a visual redesign of its home page. After reviewing more than 50 submissions ... More By Pedro Sostre
Two-way communication is the key to a successful partnership; so is knowing how, who and when.
As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting part of building and growing an affiliate program.
This is definitely true for RealNetworks' program, which focuses on digital media subscr... More By Rachel Lazar
They also require planning, perseverance and patience.
It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning green. What about your New Year's resolutions? Are they also becoming stale and moldy?
Are you still hitting the gym regularly, forsaking Häagen-Dazs and... More By Rosalind Gardner
