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Affiliates and merchants can make their holiday season sizzle with the right mix of products, design, promotion and pizzazz.
SIX WEEKS. That's all it takes for many merchants to make or break the retail year. From the day after Thanksgiving – Black Friday – to the Friday after Dec. 31, the holiday rush generates a major part of year-round sales. That translated to $135 billion in gift sales last Christmas, according to the US Department of Labor ... Continue with the Cover Story By Jennifer Meacham