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Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Economists, politicians and media types are no longer arguing
whether or not the economy is in a recession. Instead most are debating
how long it will last.
If recent trends continue, the prognosis is relatively dismal for real
estate values, gas prices and the unemployment rate. And as corporations
and consumers grow frugal, cutbacks in advertising threaten
the vitality of everything from cable operators to newspapers.
Internet analysts ... Continue with the Cover Story By Alexandra Wharton
Hamlet Batista, president and CEO of NEMedia, wants
to change your content. He wants to change it so much
that he can't wait to get his search team cracking on it.
It's his bread and butter. And like any SEO outfit, he
claims he can get your site optimized and ranking rapidly.
But he also has a passion for words. He wants to respect
your cont... More By Eric Reyes
Since the days of the gladiators, sports fans have
had an irrational bond with their favorite athletes and
teams. Feats of athleticism evoke eruptions of euphoria
or a tidal wave of tears as a game's final play unfolds.
These strong emotions create an indelible brand loyalty
that remains long after the season ends.
Marketers are learning to... More By John Gartner
What a long, strange trip it's been for AOL.
The more than 20 year old company that was once at the
forefront of Internet community building and defined the
online experience for many early Internet adopters, is now
experiencing a bit of an identity crisis.
AOL has moved far beyond its famous "You've got mail"
catch phrase/punch line/movi... More By Eric Reyes
2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential election and the Olympics are causing advertisers to boost spending in a down market. The timing of these factors has altered media behavior - making the business of online media anything but typical for the year.
How the ... More By Alexandra Wharton
"I love NY" may be the famous motto of the Big Apple, but as of late, it's not
the mantra of any New York-based affiliates.
That's because in April New York Governor David Paterson (D-NY) signed into law the
state's 2008 – 2009 fiscal year budget that included a provision - initiated last fall by former
NY governor Eliot Spitzer - requiring o... More By Revenue Staff
With the U.S. dollar sinking
to new lows, oil and gold
attaining new heights, and
both food and gasoline prices rising
quickly: corporate CEO's, the media and
government officials finally acknowledged
what millions have seen coming
for years - the U.S. economy is in BIG
trouble – and the future looks bleak.
As expected, those hit hardest... More By Rosalind Gardner
Didja miss me? I have been on a
12- week spring sabbatical – it
was sort of like paternity/maternity
leave without all the diapers.
Although, I am about to give birth to
a book and dealing with agents and
publishers requires putting up with a
lot of crap.
Even though my path has always
been marketing, I've secretly lusted
after the life... More By The Spider
Raise your hand if you've heard of
Blendtec. I bet you are familiar
with Blendtec and I bet I know
how you first heard of their blenders -
from their viral video series called "Will
it blend?" That series, showing iPods and
other unusual items being reduced to
powder by a powerful blender, serves a
strong branding message: If it can annihil... More By Mike Moran
According to the U.S. Census Bureau,
there are nearly six million
businesses in the United States.
Think about the enormity of that number.
That's billions and billions of dollars
in revenue generation every year. That's
also six million businesses that all require
the same basic nourishment to survive -
marketing and sales.
If you're on... More By Jim Kukral
I am not a golfer- but I rented some
clubs and hit at a driving range
for the first time a few months
ago. I had no clue what I was doing,
but I happened to be standing next to
someone who was in the middle of a
lesson. I watched closely and tried to
apply what the trainer was telling his
student to make my swing better. After
a few tries,... More By Pedro Sostre
