Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Online marketing in Japan is growing, as leading companies try to go global and turn ad models on their heads.
Japan's had it hard. After nearly a decade
of stock market doldrums and an
economy on the brink of disaster – just
as the rest of Asia struggled too – Japan
bounced back. Growth happened. Its
economy is still a tad slow, but there are
many industries looking way up. Online
marketing is one of them.
Of Japan's 130 million peo ... Continue with the Cover Story By Eric Reyes
It's an Overstock-free, almost all Affiliate Summit
Sin City report.
That Jason Calacanis. He really
knows how to work a crowd. Although
his approach to keynoting
is slightly less tactful than mine, it was
still highly effective in getting the Affiliate
Summit attendees talking and griping and
bitching and most importantly thinking
about... More By The Spider
All of the predictions that 2007 would be the year of online video came true in spades - it rapidly gained in popularity as a medium last year and its momentum continues today.
The long-lasting Hollywood writers' strike possibly hastened the migration of people to pass their time visiting online video sites due to the lack of television program... More By Alexandra Wharton
What's in a name? According to Shakespeare's Juliet, not much, but if the name is trademarked it has value worth protecting. Successful companies spend millions developing a brand name and promoting their Web domains online. Some publishers, however, treat others' trademarks like their personal ATMs by generating commissions through misleading ads.... More By John Gartner
"As search marketers, we are the insiders. We are supposed to know and understand search in all of its dimensions. We are moving into uncharted territory. It is not territory that I am excited to explore, but I will go there nonetheless," writes Amanda Watlington of SearchForProfit.com.
Despite her status as an expert on blogs, RSS and search ma... More By Eric Reyes
With words entering the lexicon constantly, it's a good idea for performance marketers to study up on some new industry jargon.
Because performance marketing encompasses a variety of different disciplines, including affiliate marketing, search, interactive advertising and lead generation – each with its own terminology – it can be difficult to k... More By Alexandra Wharton
If you're in any way involved in marketing - online or off-line - chances are that you've read at least one of marketing guru Seth Godin's best-selling books. He is the author of 10 books, including "Meatball Sundae," "All Marketers Are Liars," "Purple Cow," "Permission Marketing" and "small is the new big." Armed with a degree in philosophy and co... More By Lisa Picarille
His speech is peppered with "awesome" and "ready to rock and roll," as if he were fresh out of high school. He's only 32 but he feels luck has a lot to do with his good fortune. He took what was basically an idea to sell jam and turned it into a successful online marketing company.
But we're jumping ahead. Jones is a small-town fellow. He grew u... More By Eric Reyes
In the mid-to-late '90s, none of the search engines wanted to be mere search engines, because searchers quickly left their sites. Instead, they largely ignored search to create portals - those sticky sites they hoped would show more advertising to each visitor by catering to all of their information needs.
Then Google came along. Google gained p... More By Mike Moran
Has this ever happened to you?
It's late evening and your weekly newsletter, which would normally be queued for delivery on your autoresponder and blog by this time, is still nothing more than the vast white expanse of a blank Word document. Not only haven't you written a word, you also don't have the first clue what to write about, or which pro... More By Rosalind Gardner
When customers start telling you that it's time to update your website, you've waited too long. That's the position that Chris George, CEO of Think First, was in when he emailed us asking to be considered for this edition of By Design Makeover.
"We established our website (http://www.thinkfirst.us) in 2005. We have grown tremendously since that ... More By Pedro Sostre
To be an innovator, you have to be able to do three things: Spot an opportunity or problem; find a unique way to fix that problem or capitalize on it; and be willing to fail ... a lot.
Woody Allen said it best: "If you're not failing every now and again, it's a sign you're not doing anything very innovative." Very true.
Often I write about ex... More By Jim Kukral
