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Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC — February 27, 2013 – LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the Internet’s largest retailers, [...]

If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing how many ad clicks their ads generate, they have instead commissioned research showing that – surprise! – clicks aren’t important. Reach and frequency are what matters. Facebook [...]

  As Facebook’s new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the retargeted ads are significantly higher than Facebook’s traditional display rates. That isn’t a surprise – retargeted ads convert much better than even highly demo-targeted ads – but what’s interesting is the idea that [...]

Facebook today began to allow its data to be used for targeting mobile advertising in apps and websites. This is an extension of its “ad exchange layer” concept in which, rather than creating its own ad network, Facebook instead layers its demographic- and interest-based targeting on top of existing networks. If you wanted to know [...]