mThink

If you haven’t heard already, yesterday GAN announced that they will be winding down their operations over the next few months. To anyone that has been paying attention, this is not surprising news. GAN has been a bad fit for Google from the very beginning. As Google has extended its tentacles into almost every aspect [...]

How do some performance marketing networks keep succeeding against all odds? Why is it that while some CPA networks vanish almost overnight, others survive and grow?

Certainly we’ve all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and

Two of the more recent innovations to come along in online advertising, native ads and programmatic platforms, are changing the content advertising landscape. Industry

comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting [...]

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC — February 27, 2013 – LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the Internet’s largest retailers, [...]

Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world’s premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree’s proprietary technology is engineered for high performance, increased revenues, and long-term success. “The Smart [...]

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already [...]

Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed [...]