mThink

Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a [...]

The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to [...]

I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby [...]

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused [...]

The world of healthcare has undergone a somewhat littlenoticed, but nevertheless profound change. In the past, while patients were the actual recipients of physician and hospital medical services, the real customers – or the ones who paid the bills – were the insurance companies and managed care plans. All that is changing.With healthcare costs growing [...]

Forces at Work The highly complex market characterized by powerful and constantly changing market forces requires agility, foresight and relentless execution from payers that hope to survive and prosper. Examples of some of the challenges affecting these organizations include: Changing demographics; Increasing costs due to a growing shortage of hospital beds, a lack of personnel [...]

Healthcare Technology: Why did you found the Galen Institute? Grace-Marie Turner: Health policy is something that I think is tremendously important to every one of us. I was a consultant in the early 1990s, writing policy papers and doing research for individuals and companies on a number of issues. I increasingly wanted to focus on [...]

Nearly 100,000 Americans lose their lives each year to preventable medical errors.[1] More than 45 million Americans — about 15 percent of the total population — are uninsured.[2] Getting evidence-based care in many situations is not much better than a coin flip[3], and medical costs are now the country’s second leading cause of personal bankruptcy.[4] [...]