Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Social media platforms are booming, but online marketers should tread carefully.
Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it's been called everything from the social platform that would revolutionize marketing forever, to an overblown and overhyped experiment.
Industry watchers say the truth lies somew ... More BY ALEXANDRA WHARTON
Many are trying to overcome the affiliate recruitment conundrum with fresh approaches and new tools.
Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have to do.
"There is no software that spits the names of affiliates out," she says, ... More BY ALEXANDRA WHARTON
Paying for content and services is out. But will the alternative of ad-supported sites and platforms take over the world?
There's no doubt that popular websites such as video clip destination Metacafe continue to be strong players because visitors know that when they come back again and again, they can be treated to fresh content to inform them ... More BY ERIC REYES
Some see the increased involvement of the government in online marketing as Big Brother, while others say it's the reality of big business.
It's all good - from online advertising being up 25 percent,
according to the IAB; to online commerce on
the rise 23 percent, according to comScore; to Google search queries that are up
41 percent, per Ni ... More BY JOHN GARTNER
The marketing rights to Olympic logos, the teams and the
athletes are splintered into dozens of groups, making it
cumbersome to acquire permission to market around
the participants. Determining the appropriate team or player to
associate with your brand and how to get the rights for the logos
and merchandise can be as difficult as ob ... More
Media services company ZenithOptimedia released its forecasts for advertising
expenditures in the U.S. It projects a banner year for Internet
ad spend including a good year in 2008 for TV ad spend because of
the Olympics - but predicts ad spend down overall.
Some of its projections include:
U.S. ad market has been downgraded to 2. ... More
The Beijing Summer Olympics opens up big opportunities for marketers who can overcome complex international hurdles.
If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand - and something very, very, sexy.
If th ... More BY JOHN GARTNER
The mobile-friendly top-level domain wants you to get busy building those mobile-only landing pages, but will anybody come?
Neil Michel bought .mobi top-level domains as soon as they were available without consulting
his bosses. As eMedia Director of Prosper magazine in Sacramento, Calif., he saw it as his duty to claim ownership of the mobile ... More BY ERIC REYES
Motivating yourself when you work from home is not as challenging as having
to deal with co-workers
in a virtual office environment.
Many online marketers started out working from home as a way to escape
the Dilbert-like cubicle farms of corporate life in favor of a flexible
schedule. And while these home-based workers may have ... More BY JOHN GARTNER
Google and eBay go head-to-head as each tries to expand its empire.
By their brief descriptions - "online auction website" and "Internet
searching and online advertising company" - it does not
sound like eBay and Google are rivals for the same business. But
behind the boilerplate company descriptions, many experts claim that
as the ... More BY ALEXANDRA WHARTON
Author Joel Comm takes on reality TV.
Joel Comm has been building websites for
over 12 years. He sold his first business to
Yahoo in 1997 and it became Yahoo Games.
Comm is the author of several best-selling
e-books, as well as The AdSense Code, a New
York Times best seller. His next venture is as
the creator and producer of th ... More BY LISA PICARILLE
Venture capitalist firm Bay Partners
recently created a fund specifically to finance startups
that are building applications for Facebook.
Facebook, of course, is the social networking site
college students used to call their own. Since the
site opened up to the general public, its profile has definitely
been on the rise. Bay Part ... More BY ERIC REYES
Marketers are seeing
significant value in
combining existing
elements to create
something new.
It's become a new art form to combine various
existing elements to create something totally
new. However, it can also be dangerous creative and legal
territory to navigate when particular items are protected by
copyright laws. ... More BY ALEXANDRA WHARTON
Google shakes things up with a broader way to serve search results, but
other engines are banking on Google getting it wrong.
Even though Google would prefer
not to be a verb, the search giant is
just that and more. To Google is to
search for products, maps, healthcare plans,
cars for sale, images of Britney Spears, coupon
sit ... More BY ERIC REYES
Nonprofits are raising their performance and hitting the high notes.
If you think getting people to shop online
is tough, consider the plight of nonprofit
organizations. They ask people for their
time and/or money, but instead of receiving
goods, these donors simply get the satisfaction
of doing good.
Although nonprofit organiz ... More BY JOHN GARTNER
For more information about balancing health and family when you work from home, read the sidebars to the The Wealth in Health:
Ergonomically Speaking Ergonomics is the science of designing andarranging equipment so that people can use them efficiently and safely. Here is how to get the most out of your workstation.
Working 9 to 5 The computer ... More
There's no doubt about it: Job stress and
health go hand in hand. Research by the
National Institute of Occupational Safety and
Health (NIOSH) indicates that stress alone
can influence physical maladies such as back
problems, heart disease and ulcers.
Some studies suggest that jobs that are psychologically taxing and that allow
empl ... More
While it is important to stay fit, how can you
make fitness an important part of your day?
Chained to a desk at home doesn't afford you a lot of
opportunities to get in your workout at the gym. Here
are some things you can do to keep the blood flowing
at home and strategies for balancing your home life
with your work life.
Schedule ... More
The computer hardware you use is as important as the software. Not all CPUs,
monitors and keyboards are created equal. Sometimes using the standard
computer components can wreak havoc on your eyes, wrists, back and neck.
KEYBOARDS
Keyboards, pointing devices or working surfaces that are too high or too low can lead
to bad wrist, arm ... More
Ergonomics is the science of designing and
arranging equipment so that people can
use them efficiently and safely. Here is how to
get the most out of your workstation.
GENERAL
The workstation and equipment must have sufficient
adjustability so you are in a safe working posture and can
make occasional changes in posture while worki ... More
Balancing health issues and family issues when you work from home is sometimes an uphill battle. Here are some strategies to keep your back straight and your head clear.
A work-at-home marketer complained that he gained 30 pounds in
the last few years when his home-run online marketing business
became successful. In fact, his wife stoppe ... More BY ERIC REYES
Ringtone sales may help save the digital music industry or it may be a nail in its coffin.
In the old days, a telephone came in two designs and
had one ring. With the rise in cell phones, the styles
are endless and so are the types of rings you can make
the phone chime. There are master tones, ringback tones,
polytones, monotones and ... More BY ERIC REYES
Behavioral targeting is turning into a battle of 'Don't Be Evil' versus 'Don't Be Creepy.'
Last night you read on your local newspaper's website about how gas
prices could reach $4 a gallon this summer, so you went to a car site
to check out some reviews about hybrid vehicles and then visited an automaker site to learn about the car prices. Th ... More BY ALEXANDRA WHARTON
Industry leaders sound off on best practices.
Greg Cangialosi, president and CEO,
Blue Sky Factory
Make sure signing up on your list is a quick and simple
process that can be done from any page on your website.
Welcome each new subscriber with a confirmation email
that tells them what kind of communication they are going
to receive fro ... More
If you think that email campaigns have lost their luster, think
again. Despite concerns about declining attitudes toward
email marketing, recent reports show that email is not only
effective - it is gaining new ground.
Forrester's March report, "Email Marketing Comes of Age,"
finds that clickthrough rates have remained steady since 2003,
... More BY ALEXANDRA WHARTON
They are among the advertisers' biggest cheerleaders, but are they sharing your secrets with your competitors?
Many merchants and affiliates develop very close relationships with
their account representative at the networks. These network reps often
take on many roles including problem solvers, helpers, mentors,
sounding boards, cheerle ... More BY REVENUE STAFF
Having brand recognition in a virtual world translates to
big business in the real world.
They hang out for hours on end, actively
seeking out new people and things to experience.
These "residents" of online worlds -
who also aren't afraid to buy online - match
the definition of a desirable audience. With millions
of registere ... More BY JOHN GARTNER
Politics has enough strange bedfellows; luckily online marketing is not one of them.
Obama's got one.
So does Hillary. As does McCain.
John Edwards has a good one.
Rudy Giuliani, Mitt Romney and Bill Richardson also
each have one.
It will come as no surprise that all the major
2008 presidential candidates have websites
this el ... More BY ERIC REYES
Performance marketing isn't restricted to a specific geographic location and going global is good for
business.
In 1492, Christopher Columbus proved that the world was round. In 2006,
Thomas Friedman reversed that thinking by writing in his book, The World
Is Flat, that the Internet, technology and diminishing trade barriers have
created ... More BY JOHN GARTNER
If you don't join the conversation about your brand online,
you'll likely get a bad rap.
If you didn't see it, you probably read about Snickers' Super Bowl advertisement,
"The Kiss," which featured two men unintentionally kissing
after they were both eating the same Snickers bar. Immediately after
the Super Bowl, much of the feedback in the ... More BY ALEXANDRA WHARTON
SEO and SEM are complex, but too compelling to ignore.
Ask nearly everyone and they'll say that search engine optimization is
intimidating. Search engine optimization - SEO for short - should
be a familiar term and practice for anyone or any commercial company with a
website. SEO is what you do to your website to get a higher ranking ... More BY ERIC REYES
Google still dominates search, but there are some new search engines bubbling
up.
Search powerhouse Google has ascended not only to the No. 1 starting place
for most Web searches,
but the name has become part of the popular consciousness, even spawning the
use of its
name as a verb. To Google is to discover the globe.
That' ... More BY ERIC REYES
An education in online marketing doesn't require formal schooling because alternative knowledge sources are making the grade.
Many of today's online marketers
have unrelated backgrounds and have learned
their profession through on-the-job training
and supplemental offerings.
The situation is similar to the first iteration of mark ... More BY ALEXANDRA WHARTON
The quest for online talent is a boon for those with search skills and
e-commerce experience.
Even the most traditional companies don't need to be convinced anymore
that Internet advertising and marketing is no longer optional. Today companies
from the Fortune 1000 on down, which were reluctant to explore the Web in the
late 1990 ... More BY ALEXANDRA WHARTON
Pressure from the digital world - especially social websites - is forcing
newspapers to update their publishing model.
Prepare the obituary: The era of the daily newspaper as the news source is
over. The Daily Tribune, Inquirer and Journals of the world have been recycled,
replaced by multiplatform (online and off-line) entities that ... More BY JOHN GARTNER
Are some companies stepping outside the law and using strong-arm tactics to intimidate online marketers?
Over the years stories about intimidation and goons knocking on the doors of various affiliates and search marketers have circulated at industry events. Some of these scary accounts have taken on a life of their own - much like a game of teleph ... More BY LISA PICARILLE
Juggling both real-world and virtual marketing can be tricky.
If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of the draw of online advertising comes from the ability to break down performance into limitless particles of useful (and useless) information, such ... More BY JOHN GARTNER
The coding meant to protect affiliates is often being cracked and costing them commissions.
How to Limit Commission Theft
1. Find a trusted network and merchants. Ask other affiliates about their experiences with network partners, and if you are not being protected, take your business elsewhere. Likewise, if a merchant partn ... More BY JOHN GARTNER
Coupons evolve, go mobile and no scissors are needed.
It all started with Asa Candler, a "prescriptionist" in Atlanta 112 years ago. A modest pharmacist who dealt in tonics and medicines, he bought an unassuming recipe for a patent medicine called Coca-Cola. When he gave out handwritten slips of paper for customers to try the new drink for free, t ... More BY ERIC REYES
SEMphonic researched the search engine marketing (SEM) efforts of Sara Lee, Omaha Steaks, Kellogg's and Kraft for the week of October 1 through October 8. For Sara Lee, Kellogg's and Kraft, there are numerous brands within their websites and in most cases it appears they primarily drive traffic to their brand-level sites.
Sara Lee's umbrella inc ... More
It's that time of year again when we ask industry movers and shakers
to look back at the past 12 months and forward
to the next year in performance marketing. Here's what those in the know
have to say.
Looking back, what do you think were among the
most significant themes to emerge in 2006 in
the performance marketing space?
"The ... More BY LISA PICARILLE
Co-registration, or co-reg, has received a bad reputation in the online lead generation marketplace, but it doesn't have to be that way. There are some effective methods for running a legit co-reg campaign:
Opt-in only
Define what opt-in is very carefully to make sure all the leads are coming from users who "expressly" request to receive email ... More
Online lead generation is exploding but still has egg on its face from scammers pushing illegitimate offers.
Online lead generation gets no respect. Online lead generation affiliates less so. While the sector is growing by leaps and bounds - 290 percent over 2005, according to the Internet Advertising Bureau - people like Peter Martin and Robert ... More BY ERIC REYES
Online gambling is illegal in the U.S., but many online marketers continue to bet big.
You can't drive on the highway, watch TV or go to the supermarket without being reminded of America's obsession with betting. Casinos are popping up faster than you can say "double down," the World Series of Poker has become a prime time television spectacle a ... More BY JOHN GARTNER
If you can get past the content, there are plenty of lessons to be learned from successful adult industry affiliates.
You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the adult industry uses to capture consumers online. The thriving adult industry has a history of pioneering ... More BY JOHN GARTNER
Marketers move online to get their ads in motion on the small screen.
In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australian for Beer" and, second, they're moving all their television ad spending online.In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australi ... More BY KATHI BLACK AND DIANE ANDERSON
Marketing luxury goods and services pads the pocketbook.
Diamonds, private jets, multimillion-dollar mansions, haute couture, luxury vehicles and high-end handbags - customers looking for upscale goods and services could probably find all these items in posh places like Beverly Hills or they could just head to the Web.
The online shopping env ... More BY ALEXANDRA WHARTON
LinkShare sold to one of Japan's biggest e-commerce players and becomes key to U.S. expansion.
The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large international conglomerate.
In early September, Japanese e-commerce portal Rakuten took its first step into the U.S. market by agreein ... More BY LISA PICARILLE
Web analytics polishes its customer-winning game and helps boost affiliate revenue.
Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers' habits and boost revenue.
So if you're a publisher and want to know who exactly is visiting your site, how different types of visitors ... More BY JENNIFER D. MEACHAM
It's not easy being clean. Just ask affiliate managers.
You're thinking of working with a merchant, but you don't want to be involved in any program that includes affiliates using questionable, if not illegal, practices. But how can you know for sure whose program is squeaky clean and whose is not?
It's not easy to tell which merchants have clean ... More BY LISA PICARILLE
Online marketers adopting new technologies such as blogging find that being on the cutting edge is a distinct advantage.
Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell products.
Buzz Bruggeman, founder and CEO of ActiveWords, says his company has spent just $600 to advertise it ... More BY LISA PICARILLE
Affiliates need cookies to get commissions, but users fear they are linked to spyware, and that's causing lots of angst on both sides.
Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular websites - are kind of the backbone of affiliate marketing. If the cookie didn't exist, there ... More BY ERIC REYES
Local search is experiencing explosive growth, and both merchants and marketers are getting vocal about going local.
If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. Type in "water heater plano texas" on Yahoo and this ad will come up as the top sponsored result: Harvey West Plumbing Company: Water Heate ... More BY DIANE ANDERSON
Search giants are adding new tools and services in order to boost their mass appeal.
It doesn't take Edwin Hubble to recognize that the search universe is expanding. Instead of studying faraway galaxies to see the shifts in the cosmos, it only takes a glance at the home page of any major search engine to realize that search is moving at light spee ... More BY JOHN GARTNER
Making the decision to change affiliate networks provides an opportunity to clean house and examine your relationships.
Maybe your relationship with your network has soured. The reports are frequently late, revenue is down and your questions are not being answered in a timely fashion. You're thinking about switching to another network, but that me ... More BY JOHN GARTNER
The issue of online taxation is revisited and not everyone thinks it's a good idea.
Back in the early days of the dotcom boom, rampant speculation arose about how or even if online sales should be taxed. For consumers, e-commerce was almost too good to be true: an ultimate extension of mail order, where any product could be ordered from an out-of- ... More BY DAVID COTRISS
An RSS feed is an easy way for publishers and bloggers to share content and find new audiences.
If you're doing online marketing and you're not leveraging RSS, what the heck are you waiting for? New technologies that both publishers and advertisers use to connect with online consumers are always continuing to emerge. From HTML to Macromedia Flash ... More BY JOHN GARTNER
More often than not, merchants are just saying no to affiliates and denying them entry into programs.
On a cold Minnesota afternoon, affiliate marketer Connie Berg checks her email fearing the worst: a message from a dream merchant saying her affiliate application for either iShopDaily.com or FlamingoWorld.com has been denied.
You see, Berg's sit ... More BY JENNIFER D. MEACHAM
Sites that promote health and fitness are flexing their marketing muscle in novel ways to attract customers and keep them loyal.
Sites related to health, fitness and total body wellness are humming at this time of year based on the good intentions of millions of people who make New Year's resolutions to get in shape, shed unwanted pounds, start ex ... More BY DIANE ANDERSON
Podcasting is ripe for online advertising and profits.
Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.
The figures for podcasting vary, but by all counts the podcasting market is poised to explode and online marketers want in. A report from The Diffusion Group ... More BY LISA PICARILLE
The executive changes at the affiliate network signal the end of an era and a move toward global expansion.
In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the founders of the affiliate network have decided to step aside.
The resignations of Chairman and CEO ... More BY LISA PICARILLE
Affiliates fear the threat of potential privacy breaches at networks and by search companies.
Website publishers are up in arms about the potential threat posed by employees at companies, who have access to their crucial data that could be used to compete with them.
Insiders have nicknamed the situation "Triple Jangro," after the catchy title of ... More BY LISA PICARILLE
Tapping into this social networking trend makes the online shopping experience more like one on land.
Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from home, orders everything online and has few friends outside of cyberspace. Even 10 years later most people still shop online ... More BY JENNIFER D. MEACHAM
Word-of-mouth marketing can generate a lot of buzz; just make sure you don't get stung.
Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even a shrink. You tend to trust your friends. So when one of your close pals swears by her hairstylist, raving about what a "shear" delight he is, ... More BY DIANE ANDERSON
The Hispanic market is a huge opportunity, but the complexities have prevented marketers from fully capitalizing on the space.
Ten years ago, Jaime lived outside Managua, Nicaragua, worked in a shoe factory and took college classes. The then-35-year-old did not own a car and shared a house, a TV and a stereo with his parents, along with his brothe ... More BY ALEXANDRA WHARTON
Survey shows that programs are getting slightly smaller, while manual approval rates are growing.
The affiliate space is getting more sophisticated and complex, according to the findings of the AffStat 2006 Report, an annual study examining the state of the affiliate marketing industry.
Released earlier this year by Shawn Collins Consulting, the ... More BY REVENUE MAGAZINE STAFF
Useful products, software and services to help your business.
Sometimes even the simplest tasks can only be performed using the right tools. There's no point in using a chain saw when a paring knife will do the job.
These are not reviews, ratings or recommendations. It's just a collection of software, services and tools that we've come across and ... More BY LISA PICARILLE
Programs that pay bounties for acquiring customers and qualified leads are now among the most lucrative opportunities for publishers.
As every good bounty hunter knows, capturing your target requires exacting execution of a well-designed plan. But unlike intrepid fugitive hunters such as reality television star "Dog" Chapman, earning sizable rewar ... More BY JOHN GARTNER
There's plenty of communication, but most of it's ineffective.
Communication at its most basic level is the exchange of ideas and information. Seems simple, right? Like most things that involve people and processes, it's not always as straightforward as it appears. Communication is part art, part science, part X factor. Getting it right is not eas ... More BY LISA PICARILLE
Broadcasters are jumping on board the online bandwagon as bandwidth makes video a reality for users.
Television networks have spent much of their 60-plus-year media reign continually adapting their revenue models for new delivery platforms such as cable and satellite. After many years of hoping that interest in multimedia Internet content would fa ... More BY JOHN GARTNER
How online marketers use facts, figures and forecasts.
Studies, polls, reports, surveys, statistics and forecasts. Every day the latest data on the most current trends is widely disseminated and distributed. Want to know which demographic group is most likely to spend more online, to have broadband or to download music? There's data out there that ... More BY MARIA SAMPLE
Rev your sales by driving comparison shoppers your way.
Could comparison shopping be the gas fueling tomorrow's affiliate sales? In 2005, three of the top comparison-shopping engines pulled in a whopping combined $351 million, thanks to merchant commissions. Yet insiders at the top shopping- comparison sites say the best days are still ahead.
"Co ... More BY JENNIFER D. MEACHAM
Making a match can lead to big bucks if you know the rules of affiliate courtship.
Although Blake Killian is a Christian and believes there are benefits to Christian dating, he is forthright that the motivation behind his two websites, ChristianDatesOnline.com and Christian-dating.com, was purely financial.
It was the serendipitous result of some ... More BY ALEXANDRA WHARTON
Domains are the undeveloped land on which e-commerce properties are built and like real estate, it's about location, location, location.
Gary Kremen is driving along I-5 in San Diego. He's talking on his cell phone and sounds like he's just had a pot of coffee he talks fast and furiously. Kremen is not from Southern California, but he seems to rel ... More BY DIANE ANDERSON
In-game advertising offers geotargeting of a captive and highly lucrative audience.
National advertisers looking to reach mass audiences have had few choices online. The highly fragmented Web lacks properties that can match the millions of viewers who routinely view network TV.
However, online gaming (not to be confused with online gambling) site ... More BY JOHN GARTNER
The complex space needs some harmony before online marketers start to sing.
Imagine you're a publisher trying to parlay your expertise and passion for vacuum cleaners into a performance- based business. You are shocked to learn that sellers don't compete on price, that you aren't allowed to see what is in the manufacturers' catalogs and that if yo ... More BY JOHN GARTNER
Commission Junction has backed off its mandatory shift to Javascript from HTML after an affiliate uproar.
When Commission Junction announced its Link Management Initiative (LMI) on May 23, the reaction from the affiliate community was swift and decisive. It was interpreted as a mandatory change for affiliates from HTML to JavaScript links and it w ... More BY LISA PICARILLE
The auction giant is expanding its reach and creating more opportunities for online marketers.
Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea market similarly has become an international phenomenon, spurring the creation of cottage industries and sustaining thousands of ... More BY JOHN GARTNER
Being clued in to the social networking scene is a boon for savvy online marketers looking to expand their customer reach.
Sites that rely on user-generated content are altering the human fabric of the Internet and the way that performance marketers reach out to customers and merchants and communicate with each other. Online marketers are testing ... More BY ALEXANDRA WHARTON
It's never too early for online marketers to ramp up for Christmas - especially in a world with more broadband, cheaper shipping and sellers looking for higher search placement.
Kathy Eickenberg, who runs PurpleBearsShopnEarn.com, knows exactly what she is going to do this holiday season to ramp up her Christmas sales. One is start early; another ... More BY ERIC REYES
The dot-com bomb scared marketers, but the tide is turning and online is the place to be, even for big brand names.
TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a catchy jingle can positively boost brand equity. No one cares to dispute the power of a well-pl ... More BY DIANE ANDERSON
Catalogs have made the transition to the online universe and thanks to innovative affiliate programs, the multichannel strategy is working.
News of the death of the catalog is greatly exaggerated. It's no secret that the catalog retail universe is a big one. Brands that started as paper catalogs sent in the mail go back more than 100 years to the ... More BY ERIC REYES
Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's really sizzling is online marketing. So, now's the time to catch up on your reading about a variety of hot topics including affiliate marketing, performance marketing, online advertising, search optimizati ... More BY ERIC REYES
Back-to-School promotions can lead to big bucks if online marketers start early.
Back to school is a big deal for affiliates - it kicks off the part of the season between June and January where many earn the majority of their annual revenue. The overall "back to school" season refers not just to shopping for kids in grades K through 12, but other ... More BY ALEX WHARTON
Companies are outsourcing affiliate managers to fuel online marketing programs.
Former London-based freelance writer Rob Palmer knew he was on to something when he launched the affiliate program for his FreelanceWorkExchange.com subscription site. For several years he ran the program in-house; revenues were decent, affiliate applications were stea ... More BY JENNIFER D. MEACHAM
The affiliate network menu is expanding to offer many more options than just vanilla, chocolate and strawberry.
Call them what you wish - ad networks, sub networks, CPA networks, CPA ad networks. No matter the name, these aggressive challengers are mounting pressure on the "Big 3" affiliate networks.
CPA ad networks, which use a costper- action ... More BY LISA PICARILLE
