Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to create and measure.
Laura Marriott is president of the Mobile Marketing Association (MMA) and spearheads efforts to get mobile marketing adopted worldwide. The MMA is a global nonprofit trade association with more ... More BY ERIC REYES
William Cooper, CEO of Europe's TradeDoubler, hopes the rising fortunes of affiliate marketing in the U.K. mirror the U.S.
As the CEO of TradeDoubler - a Swedish performance network
with a vast European presence - William Cooper has his eye
on global expansion. TradeDoubler, with its local offices in 15 countries
across Europe, is known ... More BY ERIC REYES
Todd Crawford was the face of CJ; now he's facing the challenges
of developing a technology road map for oneNetworkDirect.
More than a year ago, Todd
Crawford created quite a stir
in the affiliate community
when he departed Commission Junction, a company he helped
found in 1998. He emerged at Digital River's oneNetworkDirect
as i ... More BY ALEXANDRA WHARTON
Kellie Stevens wants to ensure that Affiliates get a fair shake, and that
often means taking on spyware giants.
Kellie Stevens is the president of AffiliateFair- Play.com, which is committed
to providing a better understanding and interpretation of the behaviors that
impact the affiliate marketing space. Stevens' goal is to create a ... More
Anne Holland, president of MarketingSherpa, proves that giving advice to marketers can be big business.
Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The Rhode Island-based company publishes a wide range of metrics guides, buyer's guides and howto r ... More BY ERIC REYES
ShareASale may be tough on those stealing commissions from affiliates, but founder Brian Littleton also likes to shake things up and have fun along the way.
ShareASale is an affiliate network that has taken a hard stance on spyware, adware and parasiteware by not allowing any downloadable applications into its network. That business model has won ... More BY LISA PICARILLE
Big Brands are spending more money online, and traditional ad agencies have to adapt or wither.
Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ever before. Overall spending on advertising is expected to reach $279 billion this year.
That's a ... More BY LISA PICARILLE
A true believer in shopping and online marketing explains why she doesn't want to be treated like an affiliate.
Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of entertainment marketing for the new media group and was group director of editorial products for AOL. Madhok ... More BY ALEXANDRA WHARTON
iCrossing's Noah Elkin is helping to push the search marketing firm's ideas about optimization and innovative services.
Noah Elkin is the director of industry relations at iCrossing, which was recently named Best Search Agency of 2005 by industry trade publication OMMA. iCrossing, started more than nine years ago in Scottsdale, Ariz., is jumping i ... More BY MARIA SAMPLE
Commission Junction's Lisa Riolo steps into a new role with some familiar responsibilities.
As Commission Junction's senior vice president of business development, Lisa Riolo is responsible for driving revenue for the sales and business development teams. While she's not technically filling Todd Crawford's shoes, Riolo will be the new face of the ... More BY MARIA SAMPLE
Linkshare has experienced many changes over the last year, but president Steve Denton says the evolution isn't over.
Earlier this year Steve Denton was named president of LinkShare, following the resignations of Chairman and CEO Stephen Messer and President and COO Heidi S. Messer, who led LinkShare's development from its founding in 1996 through ... More BY LISA PICARILLE
Performics' new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.
Earlier this year Chris Henger, a veteran of affiliate network Performics since 2002, took the helm of the company's affiliate marketing business unit. As vice president, affiliate marketing, Henger is charged with represent ... More BY LISA PICARILLE
