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Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.
Economists, politicians and media types are no longer arguing
whether or not the economy is in a recession. Instead most are debating
how long it will last.
If recent trends continue, the prognosis is relatively dismal for real
estate values, gas prices and the unemployment rate. And as corporations
and consumers grow frugal, cutbacks in adv ... More BY ALEXANDRA WHARTON
Online marketing in Japan is growing, as leading companies try to go global and turn ad models on their heads.
Japan's had it hard. After nearly a decade
of stock market doldrums and an
economy on the brink of disaster - just
as the rest of Asia struggled too - Japan
bounced back. Growth happened. Its
economy is still a tad slow, but there ... More BY ERIC REYES
As interactive agencies battle it out for clients, the tech-savvy shops are winning clients from the traditional Madison Avenue types.
It's been seven years since interactive agency
Razorfish embarrassed itself on national
television. When reporter Mike Wallace of CBS'
"60 Minutes" asked the agency's co-founders what
the company does ... More BY ERIC REYES
To find information online, users are increasingly going to sites that are alternatives to traditional search engines.
It was a cold night in
Pennsylvania when Leila Crooks was on Digg.com,
the community-based popularity site, and came across a story about a "slanket"
- a fleece blanket with sleeves that offers the freedom of arm movement s ... More BY ALEXANDRA WHARTON
Using video as part of your online marketing message should be a given. Here's how to get started.
Thanks to social networking sites such as YouTube, online video has quickly
become an everyday part of the online experience. While marketers have
been slow to capitalize on video so far, the low cost of producing content and potential
for incr ... More BY JOHN GARTNER
Call it Extreme Makeover: Online Edition. A burst of acquisitions
starring many of the industry's biggest players remade the landscape
of online advertising. The walls separating publishers, advertising
networks and agencies crumbled, and parties on all sides are trying
to figure out how to move forward.
The new geography features auction-
... More BY JOHN GARTNER
Web 2.0 offers real results to marketers looking to gain more control of their message.
Like new confections spilling out of Willy Wonka's chocolate factory, the brain trusts at Web companies big and small over the last three years or so have spun out a brand new Web. Like candy, this version of the Web is flashier, full of speed, comes in a cool ... More BY ERIC REYES
Untangling your information to better server your needs.
Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages,Web traffic statistics and conversion ratios with great enthusiasm but little-tono understanding of their value to their organizations. Increasing a conversion rate from 12 to 15 p ... More BY JOHN GARTNER
Food marketers have a hearty appetite for the web.
Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you certainly can't avoid it.
Food has become America's No. 1 obsession and food companies - from providers of high-end gourmet goodies to those feeding the fast-food nation - ar ... More BY ALEXANDRA WHARTON
Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had crossed over into the mainstream.
It was when American Idol, the extremely popular TV singing contest, allowed viewers to vote for their favorite singer via text message - and more than 50 million did in 2005 versus 21 mi ... More BY ERIC REYES
Regardless of whether Microsoft or Google comes out on top, the high-stakes battle is making most online marketers winners.
Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites such as AltaVista, America Online and Yahoo to become the clear leader in search and, therefore, ... More BY JOHN GARTNER
Marketing eco-friendly products online is good for the globe and your wallet.
For online marketers, green could be the new gold. The events of the past year opened the eyes of many consumers to the importance of being Earth-friendly, which in turn has created an unprecedented opportunity for the sellers of green goods.
Hurricane Katrina, the popu ... More BY JOHN GARTNER
Reeling in teens is a huge opportunity for online marketers. Don't let the big one get away.
They're wired, they're affluent and they are a largely untapped market. This prized group is teens. They are often referred to by a variety of different monikers including Echo Boomers, Millennials, Netizens, Generation Y, Trophy Children (because of the s ... More BY LISA PICARILLE
The profits can be alluring, but it takes a special type of affiliate to promote gambling, pharmaceuticals and adult entertainment.
In a lot of ways, Cynthia Fanshaw is just another star in the affiliate marketing universe. With a specialty in search engine marketing, she works hard to drive traffic to her company's site and then to convert visito ... More BY JENNIFER MEACHAM
If you thought e-commerce died with the dot-coms, guess again. Affiliate marketing is fueling a grass-roots rebound in Internet retailing.
Jeannie Otero wanted to change her life.
A single mom with two young daughters, she hated the three-hour round-trip commute to her job in Miami, time she would rather spend with her girls. She dreamed about s ... More BY SUSAN KUCHINSKAS
Online marketing is no longer the Wild, Wild West: expect growth but also consolidation and possible governance and regulations.
By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups and downs. Online marketing had survived the dot-com bust and continued to evo ... More BY LISA PICARILLE
Searching for light at the end of the click fraud tunnel.
Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, perpetrating a fraud that wastes marketers' advertising dollars or steals commissions.
Skip Pratt says his Web hosting company BAPort.com was being defrauded on ... More BY JOHN GARTNER
Shopping carts are getting more sophisticated features and affiliates are poised to take advantage of all the bells and whistles.
A former computer special effects artist, Christina Hills, ditched her star-studded career working magic for Star Wars: Episode I - The Phantom Menace, The Lost World: Jurassic Park and The Perfect Storm to move to Nort ... More BY JENNIFER MEACHAM
The move to expand into new geographic marrkets is filled with promise and lots of hurdles.
Affiliate Networks are striving to extend their reach by entering foreign markets, but local challenges threaten their chances of international stardom.
If the affiliate model is effective for selling necklaces in Nantucket, shouldn't it also work to move ... More BY JOHN GARTNER
Affiliates are finding that spyware is stealing their cookies, their customers and their commissions.Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets him more riled up, if you can call it that, than knowing he's losing a large percentage of revenue from his two affil ... More BY LISA PICARILLE
Affiliates and merchants can make their holiday season sizzle with the right mix of products, design, promotion and pizzazz.
SIX WEEKS. That's all it takes for many merchants to make or break the retail year. From the day after Thanksgiving - Black Friday - to the Friday after Dec. 31, the holiday rush generates a major part of year-round sales. T ... More BY JENNIFER MEACHAM
Affiliates in the travel game are in for a wild and prosperous ride as consumers grow more savvy.
Schlepping his burgundy leather briefcase and navy canvas bag through the Portland airport, George Bragg doesn't care as much about how he gets his ticket as how soon he'll get home to Dallas. He'd happily buy tickets from affiliates, discounters, tra ... More BY JENNIFER MEACHAM
Online marketers recognize the power of the telephone and are coupling it with search technology.
Whether it's fashion, technology or commerce, what's old often becomes new again. Pay per call is the latest revolution in performance marketing, and it focuses on incorporating a 130-year-old technology - the telephone - into the process.
While it's ... More BY JOHN GARTNER
